Incumbent banks have been increasingly challenged in recent years by fintech companies and challenger banks, who are transforming the industry by providing more innovative and efficient customer experiences. The tech challengers are raising the bar for customer expectations, forcing traditional banks to adapt and innovate to remain competitive.
Digital assets offer brave new world for the banking sector:
- Digital assets are driving new measures of value in the banking industry – and bringing with them new challenges and imperatives.
- The market supporting digital assets is projected to be worth $27 trillion by 2027, with 10% of global GDP expected to be stored on blockchain technology.
- The banking sector is pivoting its business models to become the trusted custodian of all assets in the future, including digital assets.
The digital revolution is accelerating, creating a new paradigm in the banking industry. Technology is revolutionising the way people interact, as transactions move from the ‘real world’ to the ‘digital world,’ the challenge for banks is to remain central to facilitating transactions and building trust.
With the volume of technologies, platforms, and jargon out there it is very easy for these to be wrongly conflated. If the banking sector is to take the opportunity to become the trusted custodian of all assets for its customers, it’s important to understand how each different technology and use-case functions, and how they work together.
Digital assets: more than crypto
There’s a popular misconception that digital assets are largely cryptocurrencies. In reality, digital assets represent anything of value that can be assigned a unique code and stored digitally. This could be anything from an erf reference number, a photo you’ve taken, or even a share certificate (non-fungible tokens, NFTs).
Traditionally, these assets were safeguarded in highly secure environments, where safety and ownership relied on the security and trustworthiness of the hosting company. But security breaches have started eroding consumer trust in these traditional storage methods. Critically, consumers need assurance that their digital assets are secure, ownership is retained, and the value is preserved.
We’ve started to see an exponential uptake in the number of distributed ledgers use-cases, but few have seen scale in customer usage and have been able to commercialise. Analysts predict that the market supporting digital assets will be worth $27 trillion by 2027, with 10% of global GDP expected to be stored on blockchain technology. However, the reality is still some way off this.
The tokenisation of asset classes has the potential to revolutionise how markets operate, with reduced operating costs, new forms of liquidity, and programmability. NFTs and digital identities will enable new classes of valuable collateral, creating the foundation of the metaverse.
At the same time, decentralised finance (DeFi) will put pressure on traditional financial systems, especially exchanges, derivative issuers, and lenders. This will see regulators look to provide clarity and greatly increase supervision of digital assets, making digital assets and crypto technology more viable.
There’s no doubt that digital assets have the potential to transform financial services. Public blockchains will become the transactions and settlement layer for exchanges of value globally.
About turn
The emergence of fintech companies and challenger banks is transforming the banking industry by providing more innovative and efficient customer experiences, forcing traditional banks to adapt and innovate to remain competitive, with the risk of their diminishing into irrelevance if they don’t.
Banks are currently viewed as a token of trust within the societies in which they operate. They are trusted to look after our monies, our personal data, and our investments, they are trusted to be there when we need them and are trusted to be responsible. This is a key strength of the banking industry and one that has stood as a cornerstone of its existence since its formation hundreds of years ago. Banks must take the opportunity to become the “trusted owner” of digital assets.
They must pivot their engagement models to one where they manage digital assets on customer’s behalf. So then how should bank’s pivot to becoming a trusted custodian of all assets?
Define a clear strategy: A clear and focussed strategy is needed on the management of these assets, with clear intent on what customer needs are, how they should be managed and how investment will be directed to ensure the meeting of these customer needs,
Rethink business models: This requires the (re)definition of the various types of assets, and a (re)acknowledgement of role needing to be played in ensuring the safety and security of these assets,
Work with your regulators: A proactive approach is needed to engage with and walk the journey with your regulators. This will ensure that trust is built throughout the process,
Rapidly progress POC’s: Focussed and measured investment should be made to rapidly progress a series of “proof of concepts” with the intent of solving specific customer problems.
Embed solutions into all assets: This should include a reassessment of how all assets are managed, with the intent of embedding practises and lessons learned into all assets.
Questions that banks should be asking themselves include:
What customer needs exist?
- Do we have the right talent pool to evolve digital assets?
- What growth strategy exists to help drive the adoption of digital strategies?
- What technologies are needed to enable a robust and secure digital asset strategy?
- What are the implications of Central Bank Digital Currencies (CBDC’s) for the future of banking?
Ultimately, banks that successfully manage this transition will see a seamless interaction between digital and traditional assets and a radical shift in client engagement. They will also future proof themselves against disruptions from fintech companies and modern incumbents.