EY–Adobe Alliance

EY teams’ approach to Customer Experience (CX) combined with the power of Adobe's end-to-end digital suite can help organizations drive growth, breakthrough digital barriers, and increase customer engagement.
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Real Change, Real Impact

Real Change, Real Impact is a new EY original series highlighting reimagined organizational thinking which accelerates speed to market, reduces costs and sparks innovation.

Find out why successful customer experience transformations are a cross-functional endeavor and learn the impact it can have on your growth strategy.  Watch Real Change, Real Impact hosted by Brian May, EY Americas Alliances and Managed Services Leader and featured guest Chip Scovic, VP of Industries, Adobe.

The rapid growth of the EY-Adobe Alliance is a testament to the EY focus on driving business value and building integrated, intuitive and engaging customer experiences.

Justin Merickel

Vice President, Business Development, Adobe

Illuminate what’s possible with personalization at scale

Learn how Merck Animal Hospital, a B2B company, drove engagement by transforming its D2C platform​.

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Our solutions

Transforming the customer experience

Build a data foundation to understand every customer as an individual and deliver personalized experiences at scale.

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Expanding the digital marketplace

Digitally enabling the selling process is key to remaining competitive in today’s environment.

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Unlocking the value of your marketing investment

The right investment decisions for your marketing technology can drive better outcomes for your bottom line.

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EY has been a great partner for us. They were one of the earliest implementers of our real-time B2B customer data platform and helped us in our journey to get other B2B companies to adopt the program.

Anil Chakravarthy

President of Digital Experience Business, Adobe


The power of an ecosystem featuring Adobe

Ecosystems are beneficial in transforming the customer journey because they add momentum. This helps companies transform the journey more quickly, effectively creating a consumer-first reality. 

Learn how the EY-Adobe Alliance can help you develop a customer-centric journey, including collaborative efforts with chief marketing officers and chief digital officers in both B2B and B2C arenas.

Our latest thinking

How digital transformation helped benefit fans and the bottom line

With help from EY, the professional sports franchise was able to turn big data into even bigger value.

Fran Exley

How streaming services can drive profitability with customer centricity

Personalization can benefit video streaming services and increase customer value. Read more about the EY and Adobe alliance research.

Vincent Douin

How music companies can evolve the fan experience

To meet fan demands for new kinds of experiences, music companies will need to listen, engage and deliver in profoundly different ways. Learn more.

Charley Shoemaker + 1

How modern data management helps organizations unlock deeper insights

Leverage the latest technology to drive better regulatory compliance and B2B insights.

Cecilie Burleson + 1

How next-gen data management enables a 360-degree view of B2B customers

Unified customer profiles enable real-time insights to support the hyper-personalized experiences customers expect.

Cecilie Burleson + 1

How to demonstrate marketing impact on sales by eliminating data silos

Learn how data-driven B2B sales insights help break down silos and shine a light on marketing impact.

Joel Wright + 1
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Transformation in action

How did Adobe accomplish one of its largest transformations? It was a mix of innovative product development, an intelligent acquisition strategy and an ambitious digital transformation journey. The transformation was also the result of strong collaborations from longtime partner EY.