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How can transformative experiences touch hearts and shape markets?

Together, all in.
Working across our full spectrum of services.

At EY Studio+, we create transformative experiences that move people and shape markets. We combine design, technology and commercial insight, augmented by EY.ai, a unifying platform, and powered by our full spectrum of services.

As organizations confront rapid disruption and rising expectations, growth leaders are seeking more connected, creative and experience-led approaches to drive lasting competitive advantage.

We lead with a human-centric approach and decades of leadership in commercial insight and transformative experiences. We’re all in to power your customer experience and front-office transformation journey.

INSIGHT

In the permission economy, who earns the right to act?

A new permission economy is emerging, where consumers are more deliberate about who they trust and what role brands play in their lives. Learn more.

INSIGHT

INSIGHT

How can CMOs win the balancing act created by generative AI?

CMOs are leveraging GenAI for marketing success and to create impactful customer experiences. Learn more.

Featured work

We put humans at the center of everything, harnessing the power of emotion to create experiences that are grounded in commercial insight, marketing-leading technology and augmented by EY.ai — to drive real business value in a captivating way.

How a self-guided investment journey can lead to financial success

Learn how the multi-disciplinary EY Studio+ team and personalized approach helped transform a financial advisor’s investing experience.

How to launch a sustainable direct-to-consumer business in no time

Discover how the EY Studio+ practice helped a Swiss cooperative identify a market niche and launch an entirely new business.

How experiment-led strategy leads to action

EY Studio+ teams helped SkiStar use experiment-led strategy to accelerate business growth. Learn more in this case study.

How Mojo Fertility is helping more men conceive

EY Studio+ teams took fertility testing technology direct to the audience that needs it, with a new customer experience and value chain solution. Learn more.

How digital transformation opened new channels for growth

With help from EY Studio+ professionals, Royal Caribbean’s digital-first approach is transforming their business and the cruising experience. Explore more.

Latest thinking

Rethink customer experience as human experience

Technology will transform customer experience. Competitive differentiation will come from connecting to what is essentially human. Learn more.

How to reach the independent consumer: the art of persuasion

See how consumer products companies and retailers are finding better ways to influence and engage the independent customer.

Why Chief Marketing Officers should be central to every transformation

CMOs are perfectly positioned to help other C-suite executives take their transformations to the next level. See how you can do the same.

Solutions

The EY Studio+ approach to customer experience (CX), rooted in empathy and purpose, helps you generate the right insights to build differentiated, high-impact customer experiences that add long-term value to the customer, your organization and society.

Our CX approach
Transform critical marketing capabilities to better support commercial growth. EY Studio+ teams help organizations engage with customers, make smart marketing investments, drive efficiency between humans and technology and create long-term value.

Transform your marketing
The EY Studio+ approach to product and service innovation helps you accelerate the innovation of your product or service portfolio and create new customer value propositions that help you move toward a sustainable future.

Accelerate innovation
Drive sustainable growth, seller productivity and buyer and seller experience through sales transformation. EY Studio+ teams help unlock value across the sales organization, including sales strategy, model, enablement, performance and technology.

Unlock commercial value
Build customer centricity and stay ahead of market trends through tech-enabled service transformation. By understanding customer needs and service priorities and targeting areas of value, EY Studio+ teams help deliver better customer and commercial outcomes by becoming insight led, responsive and agile.

Understand customer needs

The EY Partner Ecosystem

Our alliances power customer-focused transformation, combining design, technology and strategy to help organizations evolve at pace and scale. Learn more about our relationships and alliances.

EY Studio+ brings together a broad portfolio of capabilities, with 7,000 design, marketing, sales, service and technology professionals across 50 countries, backed by 400,000 EY professionals.

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The EY Studio+ global team

Laurence Buchanan

EY Studio+ Global Leader

Helping clients navigate the transformation age through human-centered design and digital transformation.

London, United Kingdom

Peter Neufeld

EY Studio+ Global Financial Services Leader

Experienced design executive. Service design champion. AX transformation leader.

London, United Kingdom

Ross Maclean

EY Studio+ Global Customer Experience Leader; EY UK&I Power & Utilities Leader

Transformation leader. Entrepreneur turned intrapreneur. Avid cyclist.

London, United Kingdom

Klara Leander

EY Studio+ Global Product and Service Innovation Lead; Managing Partner, EY Doberman, Nordics

Growth leader. Festival explorer. Mom. Shaping the future with curiosity, creativity and a deep belief in the power of design to create a better future.

Stockholm, Sweden

Duncan Avis

EY Studio+ Americas Leader; EY Studio+ Global Marketing Transformation Solution Leader

Trusted advisor, helping executives through complex transformations. Focused on value and outcomes balanced with the need to build the right culture for sustainable success.

Tysons, VA, United States

Ioannis Melas

EY Studio+ Global Sales Transformation Solution Leader

Sales and Marketing Strategy professional. Passionate about digital enablement and the use of analytics. London School of Economics alumnus. Speaks English, Greek, German and Spanish.

London, United Kingdom

Cat Haines

EY Studio+ Global Service Transformation Solution Leader

Building high-performing teams to solve complex challenges around transforming customer experience. Helping clients navigate increasing complexity and competition. Fitness enthusiast. Keen cyclist.

Sydney, Australia