Photographic portrait of Ahmed Reda
We’re living in an age where digital and customer experience is impacting every aspect of our lives.

Ahmed Reda

EY MENA Consumer and Technology, Media & Entertainment and Telecommunications (TMT) Sector Leader

Leader in the Consumer and TMT industry, focused on advising clients in the digital age. Father of three angels. Passionate about supporting future leaders. Enjoys travel.

Ahmed leads the Consumer and Technology, Media & Entertainment Telecommunications (TMT) sector practice in the MENA region.

His primary focus is to bring the best in class advisory solutions to support Consumer and TMT clients across MENA in areas such as strategy, restructuring, and implementation.

Ahmed has worked at EY for over 20 years in Saudi Arabia and the UK.

Prior to his current role, Ahmed was the managing partner of the Jeddah Office.

Ahmed has experience in advising family businesses, particularly in KSA, including family constitution and family arbitration.

He holds a CPA from Colorado Board of Accountancy, and he is also a Fellow of the Saudi Organization for Certified Public Accountants (SOCPA).

How Ahmed is building a better working world

"I am passionate about working on projects that positively affect the citizen experience in KSA. I have previously spoken at forums on themes related to economic housing and youth development. I am currently involved in contributing to the Kingdom’s Vision 2030 to promote KSA as a cultural and entertainment hub and boost citizens and resident participation in cultural, environmental, and sports activities.”