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Riyadh, Saudi Arabia
Firas is a cities partner with extensive experience advising organizations across the cities, real estate development and municipal sectors. In his current role, he supports public and private sector stakeholders in shaping and delivering large-scale transformation initiatives across complex urban ecosystems.
Before joining the global EY organization, Firas held senior leadership roles spanning consulting, investment and real estate development. His prior experience includes serving as a cities partner at a globally recognized consulting firm, leading a real estate advisory practice and acting as chief executive officer of a Saudi Capital Market Authority–licensed investment company. He has also served on the board and executive committee of a real estate development company in Saudi Arabia.
Firas brings more than 20 years of consulting experience, covering strategy, operating model design and execution, as well as technical advisory support in areas such as city planning, public-private partnerships, financial sustainability and sustainable financing. He holds an MBA from the Lebanese American University and a BBA from the American University, with a double emphasis in Accounting and Finance and a minor in Political Studies.
How Firas is shaping the future with confidence
With more than 20 years of experience in urban development, real estate strategy and economic transformation, Firas brings a clear sense of purpose to shaping cities that work better for people, society and the planet. As a cities partner, he has consistently translated long-term vision into practical outcomes, helping leaders navigate complexity while planning for resilience and inclusive growth.
Grounded in the belief that place, society and economy are inseparable, Firas has led work across sustainability strategy, housing policy, privatization and public-private partnerships. His contributions span national housing frameworks, megaproject development and municipal transformation, where he has helped organizations move beyond short-term services to design systems that endure. His work reflects a commitment to building confidence in the future by aligning economic progress with social value and environmental responsibility.