Photographic portrait of Lauri Oinaala
The new global landscape forces reinvention. Successful leaders are therefore required to rebuild and operate - not for business as usual, but for business as better.

Lauri Oinaala

EY EMEIA Family Enterprise Leader; EY Global NextGen Leader

Advisor for family enterprise and next generation leaders. Passionate about finding paths to good governance and impactful corporate culture. Supporter of diversity and teaming across borders.

An experienced professional in family enterprise consulting and ownership strategies, Lauri is the EMEIA Family Enterprise Leader and also heads EY Global NextGen, a platform that serves the next generation C-suite and board members in private wealth and family enterprise.

Lauri engages daily with family-owned entities and their individual owners on a variety of challenges and opportunities they face, and is specialized in strategy, governance and ownership, and leadership transitions.

Prior to joining EY in 2012, Lauri worked within a family office and its operational entities in the Nordics and the United States for more than 10 years, advising the leadership on its growth agenda.

He earned an MSc in Economics and Business Administration from the Helsinki School of Economics.

How Lauri is building a better working world

“Successful succession requires knowledge and passion as well as an advanced governance and open-minded approach to innovation and change.

In my daily work, I have the privilege to serve businesses and their owners who have a unique perspective on the role the family should play, the impact their businesses should aspire to make on society and who are equally aware of the long legacy they want to uphold. Finding optimal solutions is therefore never easy, but getting it right is twice as satisfying.”

Contact Lauri