Lead2car: Everything about your customers in one place

Discover our easy-to-use CRM solution that helps manage all the business activities of your dealership in a single, user-friendly application. Developed in collaboration with dealers, importers, and used car retailers.

pohled do zpětného zrcadla automobilu

Lead2car will become your essential daily tool

Lead2car was developed in collaboration with dealers and importers who know your business and your needs perfectly. Thanks to this, the system will make your day-to-day operations easier and help you on your way to better sales. The solution has been built on the Microsoft Dynamics 365 platform and thus uses the latest technologies.

✔ Make the most of your data

Access all customer information in one place, available on both desktop and mobile in real time and you can easily use it to grow your business.

✔ Build a long-term relationship with your customers

Get to know our simple CRM that helps manage all the business activities of your dealership in the convenience of one application. Developed together with dealers, importers and used car dealers.

✔ Be more efficient

Automate your processes and keep every step of your customers' purchasing process under control.

What is lead2car?

A CRM that helps manage all the business activities of your dealership.

Lead management

Simple lead management for dealers and importers
Effective handling of new leads, ability to escalate leads when needed
Streamlining sales processes
Possibility of optimizing internal processes

CRM Customer Data

All customer data in one place
Customer segmentation in a few clicks
Market analysis and campaign tools available instantly
Data reporting from DMS and other systems
Notifications and connection to the email client

Dealership management

Easy inventory management
Clear display of salaries and bonuses
Manage fleet insurance in just a few clicks
Possibility to review plans and target completion of salespeople

Lead generation and automation

Clear sales and aftersales lead management
Task assignments and reminders to sales staff
Simple connection to Microsoft 365 applications
Automatic communication with customers

Clients and partners

Lead2car is a proven solution used by:

450+

dealers

18

brands

11

importers

Clients:

Partners:

We are a Microsoft Certified Partner!

Our solution works on the Microsoft Dynamics 365 platform which allows seamless integration with Microsoft applications you use every day. With this platform, we also guarantee that our solution will always use the latest technology.
In 2022, our solution was awarded the Microsoft Award in the Business Processes Management & Automation category. This competition recognizes the best and most innovative solutions and applications to support digital transformation.

More information about lead2car

Benefits
Features
Practical demonstration
Frequently asked questions

All important data is available to you in real time in one single place

Lead2car offers preconfigured key performance indicators (KPIs) for managing customer relationships, including visualizations and comparisons with plans or previous periods.
Performance can be tracked at the level of detail you need – from individual business cases to the achievement of targets by individual employees.

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Build long-term relationships with customers

Lead2car supports interaction with both - new and existing customers. You can easily identify whether a customer is active or inactive, how often they visit you, what their interests are, the number and value of completed contracts.
With lead2car you can filter customers based on various parameters – such as interests, spending level, and more. Filtered lists can be easily exported to Excel for marketing purposes or deeper analysis. This improves campaign effectiveness and helps optimize marketing spend.

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Process automation

Lead2car offers a wide range of automated processes across different roles. It saves time and allows employees to focus on interaction with customers.
The system automatically generates tasks – for example, it reminds users to follow up an offer with further customer communication. It also tracks important milestones such as birthdays, name days, or expiring contracts and notifies you of them in advance.

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Easy connection to other systems

The lead2car CRM solution easily integrates with your current systems, such as dealer management systems, accounting software, websites, social media platforms or call centers.
At the same time, lead2car is also connected to Microsoft applications such as Outlook, Word, OneNote and Teams. For example, connecting to Outlook allows you to create a customer card directly within your familiar email environment.

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Lead2car will be your trusted support in business

Clearly processed data – various client information from different systems is automatically integrated into the lead2car system, where it is chronologically and systematically sorted and stored in individual client files.
Linking data from vendor and importer systems – the software can be connected to systems you use frequently, allowing for efficient data exchange and making work easier.

Sales process management – the entire sales process is preset step by step, so the salesperson knows what to do at each stage. The system provides prompts so that the salesperson does not forget any step and thus ensures a successful business transaction.

Creation of dynamic reports and KPI-based reports – lead2car offers pre-prepared dynamic reports and reports based on key performance indicators, or you can easily add other custom reports compiled from your chosen parameters. The system also displays the level of fulfillment of the indicator.

Sophisticated GDPR module – the solution has an implemented module that guarantees compliance with GDPR rules. This means that you will know if and when the customer has agreed to be contacted, etc.
A perfect overview of the customer in one place – all customer information is clearly displayed and collected in one place, which means you do not have to switch between systems if data changes. All interactions are recorded in the customer card, and you can also record interests, or family relationships in it.
Customer prioritization – it is possible to preset the priority level for each customer. The system also takes into account VIP customers, who are automatically recognized according to certain criteria (e.g. spending, number of contracts, etc.).

Automatic sorting of leads (potential clients) – systems in which you have contact information can be connected to lead2car. Potential clients are then automatically divided into individual categories of inquiries (e.g. new cars, used cars, service, and more).

Customer satisfaction surveys – after purchasing a vehicle or visiting a workshop, the customer automatically receives a satisfaction survey, the results of which are then automatically processed into a graph and analyzed.
Role differentiation – our software can identify individual roles (dealers, used car dealers, leasing companies and importers) in its primary settings, based on which it displays only relevant information.
Test drives – capacity planning and management of the entire test drive process is very easy thanks to lead2car. Planning with just a few clicks, you can document all the important information that is automatically added to the customer card and to the demonstration vehicle card, including mileage and other indicators. In addition, test drives are planned within Microsoft Outlook.

Creating and managing marketing campaigns – lead2car is equipped for this: Just set the campaign name, milestones and select a segment according to the criteria (e.g. spending, interests, car type and more). Thanks to the integration with emailing tools, the campaign is automatically sent and continuously evaluated, so you do not have to spend time manually creating reports.

Scanning invoices, ID and driver's licenses – errors and typos often occur when entering data manually, so we have implemented a feature that requires only scanning documents, and the data is automatically saved in the client folders.

Built-in artificial intelligence – a feature that identifies the customer on its own and automatically selects the time when to contact them, what type of offer to send them and which marketing tool is most suitable.

See for yourself how easy it is to work with lead2car.

No answer to your question? Contact us, and we will be happy to help you.

DMS systems tend to be very robust and are not entirely suitable for working with customers. Lead2car uses important data from the DMS and makes it much easier to work with individual records, which leads to better relationships with customers, both potential and existing.

Features that our software provides:

The ability to duplicate data.

Access from mobile devices, which is useful when working away from your desk and during test drives.

Easily see GDPR data protection approvals.

Create, assign and check the fulfillment of tasks.

Simple test drive management.

Real-time visualizations that let you know at a glance how much a customer is spending or how successful you are in relation to your sales plans.

In addition, many processes are automated, which reduces the pressure on employees to perform their daily tasks and the running of the business.

Lead2car is compatible with any DMS solution.
The price of the lead2car CRM solution is divided into two parts:

1. Initial implementation

The price starts at EUR 15 thousand for the integration of the lead2car system, including implementation into the currently used systems, testing and employee training.
Prices vary depending on the complexity of the solution.

2. Monthly operating costs

After the initial implementation, a monthly fee is paid to use our software.

The amount depends on the level of user support and the number of employees who work with the program.
Among our clients who have started using lead2car, we see improvements in sales metrics of up to 10%. It depends on how you apply the potential of lead2car in your work. Our customers confirm that within the first few months, they exceeded the 10% threshold in most indicators. That is a compelling reason to consider implementing lead2car.
Simply put: a lot. We cannot calculate the exact minutes and hours, but let's look at a few examples:

Time savings are reflected in all business functions thanks to automated processes and the availability of data in one place.

Lead2car saves time not only for people who work with customers, but also for owners and managers.

Salespeople will finally be able to see clearly what stage of sales their customers are at, where they are losing the most customers, and how many of them successfully complete the sale.

Managers and owners save time with easy task setup and control, automatic reporting, and easy-to-read charts in Microsoft Power BI.

Reference

ADIV

HAVEX-auto

Lead2car will simplify your work.

Whether you are a dealer, dealer group or importer.

Beautiful young woman is talking to handsome car dealership worker while choosing a car in dealership

Dealer

Whether you are a small dealer or a large multi-branch, multi-brand operation, lead2car adapts to any dealership regardless of its size. The solution is tailored to the operating conditions of automotive dealers. Processes, key performance indicators, and automations have been defined in collaboration with industry experts, making this the best solution for automotive dealers on the market.

A row of new cars parked at a car dealer shop

Dealer group

Do you need to keep multiple branches of your dealership under control? With lead2car, this is easily managed. Thanks to the ability to assign different users, roles, and tasks, you can adapt the system to suit your current needs. A managerial dashboard provides an overview of individual branches as well as the performance of the entire group.

An aerial view directly above rows of newly built cars in the automobile industry on a commercial dock ready to be loaded and shipped for export and import with American vehicle tariffs

Importer

Do you need better visibility across your dealership network? Lead2car offers features designed specifically for importers that help, for example, with marketing communication and with monitoring leads across the entire dealer group.

lead2car team

Zdeněk Dušek

EY Czech Republic, Partner, Business Consulting

Zdeněk specializes in increasing the performance of customer processes, managing client relationships, digitalization of the customer path and agendas of customer life cycles.

Prague, Czech Republic

Jindřich Kalivoda

EY Czech Republic, Senior Manager, Consulting

Jindřich specializes in the automotive sector, customer processes, CRM, digital eco-systems and benchmarking.

Prague, Czech Republic

Michaela Šuchmanová

EY Czech Republic, Senior Automotive Consultant, Business Transformation

Michaela is part of projects dealing with the implementation and development of CRM, specializing in the field of automotive, dealer and importer environment.

Prague, Czech Republic

Marek Verner

EY Czech Republic, Senior Consultant, Business Consulting

Marek is a consultant in the Consulting department and specializes in the area of CRM processes, customer processes and digital ecosystem in the automotive industry.

Prague, Czech Republic

Contact Us

If you are interested in more detailed information, do not hesitate to contact us.

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