Customer analytics platform
Customer and shopper relationship management continues to evolve. AI supported marketing decisions and next best offer recommendations are becoming essential to stay competitive in a world with increasing volume of data about customer behavior, shopping habits and interactions.
The EY Customer Analytics Platform leverages these concepts together with state-of-the art A/B testing approaches to deliver tailor made experiences and offers to your customers and shoppers. All in a quest to improve customer relationships and lifetime value through better retention, up-selling, X-selling and next best offer recommendations.
What is Artificial Intelligence Marketing?
AI Marketing is a concept leveraging customer data, recent advances in machine learning and A/B testing concepts to predict customer / shoppers’ next move and next best offer to respond. This result-oriented approach helps increase customer / shopper lifetime value and retention / repeat sales.
The EY Customer Analytics Platform is a retail customer Artificial Intelligence-aided optimization solution which helps answer the following questions: how to convert visitors into customers, how to retain the existing ones and how to sell more to a customer. Typical client targets are general retailers, banks, insurance companies, media companies, and a number of others – essentially almost any corporate with a large customer base.
Benefits resulting from the EY Customer Analytics Platform
Understanding your customers’ next likely move and positioning yourself for it.
Ability to explain why customers act the way they do.
Individual recommendation for each customer/shopper to maximize retention/repeat sale or lifetime value.
This approach has been successfully used in nearly all B2C industries from telcos, e-commerce, utilities and financial service to software developers and retailers.
Typically under 3 months.
Non-invasive technology. Can work with existing systems. Fast to deploy.
Retention and customer / shopper lifetime value improvements of 10 % and more.
Better results with less expensive marketing activities.
On the agenda (4)
Strategy and Transactions
Mergers and Acquisitions
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