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Less merch. More impact
At EY, we're taking a different approach to student events and fairs in the Nordics by removing our merchandise and redirecting those funds to support meaningful charities.
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Traditionally, career fairs have been an arena filled with free merch and stuff given away to participants to draw attention to a brand or cause. At EY we are taking a different approach and instead of handing out merchandise, we give students the power to give back.
From merchandise to meaning
Do students really need another pen, keychain, or cycle seat cover? With over 200,000 items distributed annually at career fairs in the Nordics, we took a step back to evaluate the impact of these giveaways. The answer was clear: it’s time to shift our focus from clutter to impact.
Rather than allocating budgets to items that are likely to end up forgotten in a drawer, we are redirecting these funds to make a real difference. We’re investing in meaningful charities that resonate with students and align with our commitment to social responsibility. This approach not only reduces waste but also creates a lasting impact in the communities we serve.
A new way to engage
By eliminating the clutter of physical freebies, we're focusing on what truly matters—engaging with students in meaningful conversations about our values, culture, and the impactful work we do.
Sandie Keng
Head of Talent Attraction and Acquisition, EY Nordics
A new take on merchandise
Imagine a career fair where the focus isn't on tangible items but on the intangible impact one can make. In the Nordics, when students visit our stand, they will be greeted not with a sea of freebies but with a thoughtfully curated list of charities to choose from. This shift emphasizes meaningful engagement and impactful choices. Students can simply scan a QR code to select the charity they wish to support, making their contribution seamless and significant. By engaging in this way, we hope to inspire students to consider the difference they can make in the world.
Join us in making a difference
Less Merch. More Impact. At EY, we believe in shaping a future where values and action matter. Our "Less Merch" initiative is not just about reducing giveaways; it’s about inviting students to be part of a movement that prioritizes meaningful engagement and social contribution. For students, it's an opportunity to see the change they can create. While we recognize that this is just the beginning and we have a long road ahead, we believe every small step counts.
Together, we can turn “less” into “more”—more meaning, more impact.