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EY-Parthenon advised Verkkokauppa.com on divestment of its financing business


Verkkokauppa.com divests its consumer finance business to Norion Bank AB and its payment solutions business unit Walley.

On June 2, 2025, Verkkokauppa.com Oyj, a leading e-commerce pioneer in Finland, announced the sale of its consumer financing business to Norion Bank AB and its payment solutions unit, Walley. The preliminary purchase price for the transaction is approximately EUR 34 million, with the final price to be determined based on the value of the loan portfolio at the time of closing. The acquisition is expected to be completed in the second half of 2025. 

 

The partnership between Verkkokauppa.com and Walley began in 2017. This newly signed transaction deepens their long-term collaboration, as Walley will assume responsibility for Verkkokauppa.com's entire consumer financing offering. The strategic acquisition includes a credit portfolio of approximately 90,000 end customers, significantly enhancing Walley’s existing credit portfolio and increasing transaction volumes in Finland. 

 

As part of this strategic move, Verkkokauppa.com and Walley have also entered into a long-term partnership agreement. This collaboration aims to provide innovative consumer finance and payment solutions tailored to Verkkokauppa.com’s diverse customer base. The partnership aligns with Verkkokauppa.com’s growth strategy and long-term objectives. 

 

EY-Parthenon provided advisory services to Verkkokauppa.com throughout the transaction process, showcasing EY-Parthenon’s strong and versatile capabilities in sell-side advisory services across various M&A topics, including financial, carve-out and tax support.


More information can be found on Verkkokauppa.com's press releases here.

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    Summary

    EY-Parthenon provided sell-side transaction advisory services to Verkkokauppa.com Oyj on its sale of the consumer financing business to Walley.


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