Focus on sustainability, technology and talent
Three central issues are shaping business investment decisions in Europe today: the shift towards sustainability, the ever-increasing emphasis on technology and the search for skilled talent. Countries performance in these criteria will largely determine their success in attracting investment and, by extension, the growth rate in the coming decades. In this context, it is critically important that Greece has made these issues a top priority in recent years.
Respondents were asked to assess the country's performance based on a number of specific criteria linked to these three issues. In all individual areas examined, the majority of respondents consider that Greece is performing as well as, or better than, the European average. However, in several areas, there are also significant minorities of respondents who consider that the country's performance lags behind its European counterparts, highlighting the fierce competition and systematic efforts made today by all European countries to attract investment.
Areas of focus
Investors also gave their views on the areas where the country should focus its efforts to maintain its competitive position. Developing education and skills (40%), supporting for high-tech industries and innovation (37%), reducing taxation (33%) and supporting small and medium-sized enterprises (27%) topped the list.