Press release

24 Jun 2020

Rugby World Cup 2019(TM) Release of Economic Impact Analysis Report of RWC 2019 and Review of Outcomes

EY Japan is pleased to announce that it has released two new reports: “Economic Impact Analysis Report of RWC 2019” and “Review of Outcomes” that examine the impact of the Rugby World Cup 2019 (RWC 2019).

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  • Rugby World Cup 2019™ Review of outcomes

EY Japan is pleased to announce that it has released two new reports: “Economic Impact Analysis Report of RWC 2019” and “Review of Outcomes” that examine the impact of the Rugby World Cup 2019 (RWC 2019).

The reports were prepared on behalf of the Rugby World Cup 2019 Organising Committee and can serve as reference material when planning future international events, organizing sports-related ventures, and developing inbound marketing materials. Overviews of the reports are as follows:

Economic Impact Analysis Report of RWC 2019

The report assesses the overall economic effects of the RWC 2019 hosted by Japan last year. With a total economic impact estimated to be ¥646.4 billion (£4,309 million), the RWC 2019 was largest rugby world cup in history. A wide range of economic data and financial information, including consumption levels across Japan, benefits derived by host cities from visiting fans, event administration costs, as well as infrastructure expenditures, such as stadium construction costs, are provided. In addition, the report includes information on the economic impact from inbound tourism to Japan.  


Chapter 1 Overview of tournament: Highest ticket sell-out rate in RWC history, etc.

Chapter 2 Economic impact of tournament: Consumption by inbound visitors strongly influenced economic spillover impact

Chapter 3 Economic impact on host cities: Economic benefits received by local municipal governments in 12 host cities


Review of Outcomes

The results of RWC 2019 extend far beyond the economic realm. Sold-out stadiums communicated the appeal of rugby, ‘niwaka fans (newcomers)’ emerged as the drivers of RWC 2019 boom, in addition to inbound spectators who had never visited Japan previously. This report reviews and evaluates the achievements and outcomes of the RWC 2019 from various perspectives. 


Chapter 1 RWC 2019 by the numbers - Outcome review: Facts and data

Chapter 2 Why stadiums sold out - Survey analysis of RWC 2019 ticket purchasers

Chapter 3 Who were the ‘niwaka fans’? - Survey analysis of RWC 2019 domestic spectators

Chapter 4 What did inbound spectators do while in the country? - Survey analysis of RWC 2019 inbound spectators

Chapter 5 How was the decision made to cancel matches during the typhoon? - Results and experiences: Crisis response lessons for future global sports events


Note: Copyrights to the reports are retained by the Rugby World Cup 2019 Organising Committee (Committee) and the Japan Rugby Football Union (Union) to which all Committee’s rights have been transferred. EY was responsible for preparing the reports and publishes them with the permission of the Committee and the Union.

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