EY at Cannes Lions International Festival of Creativity 2024
In Cannes, we’re helping CMOs, marketers, designers and creative thinkers navigate change with value-driven, ethical and responsible AI.
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The team
Pierre Beaufils
EY Global Business Consulting and Business Transformation Leader
John Rudaizky
EY Global Brand & Marketing Leader
Lisa Lindström
EY Global Consulting Innovation and Experience Design Leader
Laurence Buchanan
EY Global Customer & Growth Leader; CEO, EY-Seren Limited
Peter Neufeld
EY EMEIA Financial services Digital Customer Experience Leader
Fabio Dotti
EY EMEIA Business Transformation Leader
Helen Bentley
EY Global Digital Strategy, Innovation and Experience Leader; Partner, Consulting, Ernst & Young LLP
Nuno Leal
Principal, Marketing, Product and Data/AI, Consulting, Ernst & Young LLP
Cat Haines
Partner, Financial Services Business Transformation, Ernst & Young LLP
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Case Study
The better the question
The better the answer
The better the world works
How a global biopharma became a leader in ethical AI
EY teams used the global responsible AI framework to help a biopharma optimize AI governance, mitigate AI risks and protect stakeholders.
The better the question
How can you make today's AI ready for tomorrow's regulations?
Gaining insight into the review process and effectively improving AI risk management was a challenge.
Continue reading FLM
The better the answer
A detailed independent review of AI governanc
EY teams collaborated with the biopharma to review its approach to AI ethics using the global Responsible AI framework.
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The better the world works
Driving responsible AI to reduce risk to stakeholders
EY teams helped the biopharma safeguard stakeholders, including the public, from AI ethical issues.
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