Strategy without trust is just a plan. I build both — to serve my clients, lead my people and help Malaysia realize its potential.

Rafiq Saiful Aznir

EY-Parthenon Executive Director, Strategy and Transactions, Ernst & Young PLT

Trusted strategy advisor helping leaders turn complexity into clear, value-driven decisions with confidence. Tennis and golf fan.

Rafiq Saiful Aznir is an Executive Director in EY-Parthenon’s Strategy and Transactions service, with more than 13 years of experience in corporate strategy, merger and acquisitions, restructuring and financial advisory. He works across multiple sectors, with deep specialization in healthcare, real estate and diversified investment groups. 

Rafiq’s clients include government-linked entities, listed conglomerates and private sector clients, including investment strategies, business plans, IPO strategy and large-scale restructuring programs. Known for his board-level advisory work, he regularly facilitates strategy and design thinking workshops for senior leadership teams.

Rafiq is a member of the Malaysian Institute of Certified Public Accountants (MICPA) and Chartered Accountants Australia & New Zealand (CA ANZ). He holds a Bachelor of Commerce from the University of Melbourne.

How Rafiq is shaping the future with confidence

Rafiq believes that navigating complexity with clarity is how real change happens. As a strategy advisor to Malaysia’s leading institutions, he helps clients make bold, well-grounded decisions — even in the most uncertain environments. His approach is rooted in genuine care: their success is his success.

A positive thinker and natural innovator, Rafiq brings equal parts of rigor and humanity to every engagement. Whether advising on healthcare transformation, investment strategy or corporate restructuring, he is driven by a deep commitment to making a difference — for clients, colleagues and the communities they serve.

Contact Rafiq