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Peter leads EY Studio+ Financial Services globally and is a recognized leader in AI customer experience (AX), service design, digital transformation and FinTech innovation.
Peter helps organizations gain competitive advantage by becoming customer-centered in everything they do. This encompasses everything from putting research and insight at the heart of proposition development and AX, to creating and improving innovation functions, and championing service design and design thinking inside of large organizations. He encourages new ways of working and using advanced digital technologies like AI to transform how financial services are delivered to consumers.
Over the course of his career, Peter has built digital agencies and developed award-winning solutions for FinTechs, Fortune 500 and FTSE 100 companies.
Peter holds a BA in English from California State University. He is a Fellow of the Royal Society of Art, and an Industry Advisor and guest lecturer at the Royal College of Art.
How Peter is shaping the future with confidence
"I am shaping the future with confidence by working with EY clients to create profitable, sustainable, and efficient digital products and services, powered by AI, that will help their customers make smart financial choices and decisions for themselves, as well as for the people that matter most in their lives."