People, data, methodology and business culture are key drivers of transformation.

Diego Garcia Puado

Partner, EY wavespace™, EY Transforma Servicios de Consultoría, S.L.

15 years of experience helping clients from different sectors in their digitization process. Passionate about applying technology and innovation to drive and create new business models.

Diego is an EY wavespace Madrid Partner and GTM & Cloud/DET Leader.

He is responsible for the definition of the solutions portfolio and our value offering, leading business development strategy for EMEIA, mainly financial services (Banking & Insurance).

He, also, manages a team where they apply innovation and combine data, cloud and digital capabilities (like AI, ML, VR, AR, Humanoids, Drones, Voice Agents, blockchain or chatbots) to understand customers, personalize products and reinvent customer’s interactions.

Prior to EY, he was the head of Digital Clients at an international technology consulting company where he helped clients improve their business through technology innovation, covering the customer’s life cycle (marketing, sales, service). Digital Clients was conceived to design and develop new digital solutions, differentials through UX, focused on simplify client interactions thanks to understanding customer’s needs and behaviors.

How Diego is building a better working world

“I build a better working world by applying technology and innovation to drive and create new business models, taking into account that clients, people, data, methodology and business culture are key drivers of transformation.”

Diego's latest thinking

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