Customer

In today’s world of empowered customers, competitive advantage comes through building trust.

Everywhere you look, technology is transforming customer experiences and expectations, and it’s happening faster all the time. In this fast-paced environment, you need to put customer trust at the center of the entire organization, enabling you to create customer relationships that lead to unwavering loyalty and sustainable profits.

EY helps companies transition to customer-centric business models and become trusted organizations to their customers. Our diverse teams of insights, experience, marketing, sales and service specialists, combined with our global connectivity and understanding of your industry issues, inspire us to ask better questions. We work with you to find innovative solutions that help create transparent and authentic customer experiences.

Featured Thinking

Rethink customer experience as human experience

Laurence Buchanan 01 Jul 2024

Customer experience

The EY Customer Experience solution can help your business integrate CX programs that help deliver sustainable long-term value. Discover more.

Service Leader

Laurence Buchanan
EY Studio+ Global Leader

Direct to Consumer

EY’s Direct to Consumer for Consumer Products, can help your business meet the changing needs of consumers. Find out how.
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Product and Service Innovation consulting services

EY Product and Service Innovation teams can help your business identify, define and design products and services that deliver long-term value. Discover more.
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Know Your Customer

Our KYC solutions help firms achieve automated operating efficiencies and a high quality customer experience.
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Commercial excellence services

EY Commercial excellence helps organizations unlock, create and sustain new organic value in a fast-changing world.
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Customer engagement

Discover how EY's customer engagement services can help your business improve sales & service productivity as well as maximize return on marketing spend.
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Our latest thinking

Rethink customer experience as human experience

Technology is defining customer experience but differentiation comes from connecting to what is essentially human. Read more on studio.ey.com.

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The Team

Laurence Buchanan

EY Studio+ Global Leader

Helping clients navigate the transformation age through human-centered design and digital transformation.

London, United Kingdom

Erik Almadrones

EY Asia-Pacific Consulting Customer & Growth Leader

Analytics innovator. Data-driven strategist. Digital first enthusiast. AI first mover. Relentlessly consumer-focused.

EY Global

Multidisciplinary professional services organization

Lisa Lindström

EY Nordics Business Reinvention Leader

Co-founder of Doberman, now part of EY Studio+. Known for unorthodox methods for design, digitalization, customer experience, and innovation. A true change-maker.

Stockholm, Sweden

Helen Bentley

EY Studio+ Global Digital Strategy, Innovation and Experience Leader

Driver of digital transformation and innovation. Creative and strategic thinker. Neurodiversity champion. Adventure sports and improvisational comedy enthusiast.

London, United Kingdom

Patrick Ruijs

EY Studio+ Netherlands Leader

Curious. Optimistic. Goes for surprising results and believes in the resilience of organizations. Embraces change.

Amsterdam, Netherlands

Fabio Dotti

EY EMEIA Business Transformation Leader

Basketball and sports lover. Modern art collector. Traveler.

EY refers to the global organization, and may refer to one or more, of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients.