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The newest Business Pulse investigates the performance of Serbia’s automotive sector, which groups around 130 companies, exporting about 8 billion EUR in 2024, employing more than 100,000 workers and producing a wide range of products, from tires and wire harnesses to engine components and to assembly of vehicles.
The analysis shows that Serbia's automotive industry is significantly impacted by global trends reflecting unprecedented changes: new technologies (such as EVs, advanced driver assistance), new competitors — particularly Chinese ones — which are taking the lead in global production, as well as weaker demand and production in Europe.
In Serbia, the tire production performs particularly well, with some of the world's largest players operating, but there is also a trend of a production of increasingly sophisticated equipment and components, and since recently, the assembly of cars in the Kragujevac plant. On the other hand, a decline in competitiveness and performance is visible at some car parts producers, particularly in the production of wire harnesses and at other components producers supplying traditional German car brands assembly.
EY Parthenon Serbia’ newest edition of its flagship report – Business sector pulse investigates the trends in the local automotive sector. It delves into the performances of more than 130 companies in the automotive supply chain, which are a major employer and exporter within the Serbian economy.
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