Communicate how the company and the employees' knowledge contribute to a better working world.

Stina Gustafsson

EY, Sweden, Head of PR

Responsible for PR and media relations for EY in Sweden.

Stina is Head of PR at EY in Sweden and is responsible for creating communications that contribute to EY’s business goals. She executes media relations and social media activities to strengthen and increase awareness of EY's brand in earned media. Stina also supports the communication of employees' expert knowledge and industry insights.

Stina started at EY in 2017 and has a background as a consultant in the communications industry. She has previously worked for almost 10 years at one of the world's most award-winning PR agencies.

Stina holds a master's degree in Media and Communication from Karlstad University.

How Stina is building a better working world

Stina's interest in PR and communication began when she played football and worked ideally for the football club with their communication and website.

PR is about building relationships and the dialogue between the organization and various stakeholders. Whether it is a small football club or a large company, communication can demonstrate what value they have in society. Stina is still passionate about creating communication that recognizes how the company and its employees' knowledge contribute to a better working world.

Stina's latest thinking