Market Readiness Assistance

The Market Readiness Assistance (MRA) grant helps companies expand into new markets overseas by defraying the costs of overseas market promotion, business development and setup, up to 50% (up to 70% from 1 April 2026 to 31 March 2029) of eligible costs for local SMEs. Each application is limited to one activity in an overseas market.*

Support cap and activities covered*

The support is capped at S$100,000 per company per new market and covers activities under three pillars:

  • Overseas market promotion (capped at S$20,000) 
  • Overseas business development (capped at S$50,000) 
  • Overseas market setup (capped at S$30,000)

Criteria for application*

To be eligible for the MRA grant, the company must meet the following criteria:

  • Business entity is registered and operating in Singapore 
  • At least 30% local equity held directly or indirectly by Singaporean(s) and/or Singapore PR(s), determined by the ultimate individual ownership 
  • New to target overseas market (Company’s annual sales in target market must not have exceeded S$100,000 in any of the preceding three years) 
  • Group annual sales turnover not exceeding S$100 million or a group employment size not exceeding 200 employees

*Note: Information accurate as of 23 February 2026

How can EY teams help?

EY teams help companies assess the feasibility of support under the MRA grant for existing overseas expansion plans. They provide advice to guide companies through the entire process, from identifying eligible activities and preparing a comprehensive application to handling documentation and compliance. This allows companies to apply for the grant accurately and efficiently so that they can focus on establishing a strong presence in new markets.   

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