EY at Cannes Lions International Festival of Creativity 2024

In Cannes, we’re helping CMOs, marketers, designers and creative thinkers navigate change with value-driven, ethical and responsible AI.

Visit the EY Four Futures in Cannes

Immerse yourself in four drastically different futures, opening up fresh insights and viewpoints.

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Featured Thinking

Portrait of a Latin woman, dressed in casual attire, holding her mobile phone as she makes a payment at a small business clothing store.

EY and Adobe: Overcoming hurdles in GenAI adoption

Launched in Cannes, a series of interviews with GenAI first-movers explores three adoption hurdles and how to overcome them.

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EY Four Futures in Cannes

A science-led, AI immersive experience shows how the future could evolve depending on the sustainability decisions we make today.

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EY-hosted events at Goals House

Three events explore topics from GenAI to sustainability with industry marketing leaders, in partnership with Freuds.

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Creative impact unpacked: How do we rebrand ‘brand’?

See EY speakers like Karen Crum, EMEIA Brand Strategy Leader, give their view at Cannes Lions.

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The team

Photographic portrait of Pierre Beaufils
Pierre Beaufils
EY Global Business Consulting and Business Transformation Leader
Photographic portrait of John Rudaizky
John Rudaizky
EY Global Brand & Marketing Leader
Photographic portrait of Lisa Lindström
Lisa Lindström
EY Global Consulting Innovation and Experience Design Leader
Photographic portrait of Laurence Buchanan
Laurence Buchanan
EY Global Customer & Growth Leader; CEO, EY-Seren Limited
Photographic portrait of Peter Neufeld
Peter Neufeld
EY EMEIA Financial services Digital Customer Experience Leader
Photographic portrait of Fabio Dotti
Fabio Dotti
EY EMEIA Business Transformation Leader
Photographic portrait of Helen Bentley
Helen Bentley
EY Global Digital Strategy, Innovation and Experience Leader; Partner, Consulting, Ernst & Young LLP
Photographic portrait of Nuno Leal
Nuno Leal
Principal, Marketing, Product and Data/AI, Consulting, Ernst & Young LLP
Photographic portrait of Cat Haines
Cat Haines
Partner, Financial Services Business Transformation, Ernst & Young LLP

Our latest thinking

If you could meet tomorrow’s consumers today, what would you ask?

Using generative AI personas to bring to life tomorrow’s consumers today, we’re helping businesses shape preferable futures and stay relevant. Find out more.

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    Case Study The better the question The better the answer The better the world works

    How a global biopharma became a leader in ethical AI

    EY teams used the global responsible AI framework to help a biopharma optimize AI governance, mitigate AI risks and protect stakeholders.
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    EY refers to the global organization, and may refer to one or more, of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients.