Photographic portrait of Geophin George
In today’s rapidly changing business environment, organizations need to rethink their strategic objectives, limit the downsides and look for opportunities to create long-term shareholder value.

Geophin George

EY Asean Strategy and Transactions Head of Consumer Products

Experienced transaction advisor. Leads integrated due diligence for large, complex cross-border acquisitions and divestments. Mentor, traveler, photographer, sports fan and father.

Geophin is EY Asean Strategy and Transactions Head of Consumer Products and has private equity coverage, leading integrated due diligence for large, complex cross-border acquisitions and divestments.

He also has vast experience in advising clients from the consumer products and retail, health care, technology and education sectors.  He is also responsible for driving EY’s relationships across the firm for some of the larger clients across APAC. He brings diverse international experience having lived across 4 continents and worked in Sydney and London for more than 15 years before relocating to Singapore 10 years ago.

Geophin is a Chartered Accountant with Institute of Singapore Chartered Accountants and Chartered Accountants Australia and New Zealand. He holds a Bachelor of Commerce from the University of New South Wales, Australia.

How Geophin is building a better working world

“Unprecedented economic uncertainty and rising stakeholder expectations underscore the need for sound strategies and due diligence in transactions. I provide businesses with insights supported by timely due diligence that identifies opportunities for growth and competitive advantage aligned with their strategic and financial goals. This helps them to maximize long-term value for stakeholders and thereby builds a better working world.”

Contact Geophin