Customer engagement

In today’s world of empowered customers, competitive advantage shifts from being purely competing over product and price to building trust. To prosper, you need to consider a customer-centric marketing model built on unwavering trust and loyalty. 

Related topics Consulting Customer

What EY can do for you


Everywhere you look, technology is transforming customer experiences and expectations. And it’s happening faster all the time. Marketing is right in the center of this transformation. Organizations need to be agile to combine, redesign and optimize the value propositions and marketing mix of their products and services. To build a marketing capability that lets you reach customers during any stage of the customer life cycle, you need to improve or transform the customer journey across every channel and on every device.

We’ll help your organization maximize its return on marketing spend in campaigns and advertising. Our diverse teams, leveraging our global connectivity and understanding of your industry issues, work with you to come up with the innovative answers that lead to experiences with the transparency, authenticity and integrity that really set you apart from the competition.


You are not alone if your organization faces challenges in sustainable sales performance. Stagnating or shrinking markets, exhausted cost efficiencies and poor-performing sales departments are all factors. Trusting relationships and excellent service are growing as requirements in the marketplace. Our goal is to set the course for your sales organization to build trusting relationships with your customers.

EY helps your organization improve the productivity of your sales organization, including field sales, inside sales and channel sales. We help your organization align its sales strategy to its business strategy and maximize its value proposition by putting it into action.


The heart of an innovative customer service strategy is more than just a product, price or feature. It’s a trusting relationship — one that’s difficult for your competitors to copy and impossible to steal.

Transitioning toward this customer-centric business model means treating every customer as an individual with unique wants, needs, dreams and goals.

To improve service productivity, your organization’s customized service strategy will include an optimal cost structure that blends digital, innovation, and right-sourcing and consolidation. When thoroughly implemented, this strategy increases the revenue from sales to services and increases customer and employee satisfaction.

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