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EY-Parthenon advises Vaaka Partners on Lyyti's divestment to SuperOffice


Vaaka Partners sells Lyyti, the Nordic leader in event management SaaS, to SuperOffice.

On December 8, 2025, Vaaka Partners announced the sale of its ownership in Lyyti to SuperOffice, one of Europe’s leading CRM providers and growth companies, backed by Axcel.

 

Lyyti enables thousands of event organizers and participants to deliver over 100,000 events annually, serving more than 1,000 customers and 26 million participants across 140 countries. Its SaaS platform supports end-to-end event planning, management, and measurement across in-person, hybrid, and online formats.

 

Lyyti will continue as an independent brand, preserving its product roadmap and culture while benefiting from SuperOffice’s CRM expertise and extensive European customer base. This partnership strengthens Lyyti’s Nordic presence and accelerates its international growth strategy, creating a powerful combination that integrates event management and CRM capabilities to deliver greater value for customers. The combined group will exceed €67 million in recurring revenue.

 

EY-Parthenon provided financial and data analytics advisory services throughout the transaction process to Vaaka Partners and Lyyti’s management. EY-Parthenon congratulates all parties involved and wishes Lyyti continued success under its new ownership.

 

More information can be found on Lyyti’s press release and Vaaka Partners’ press release.

 

Below you can find a selection of EY-Parthenon's recent deal alerts and you can also find a more extensive list on our Transactions and Corporate Finance by EY-Parthenon page.

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    Summary

    Vaaka Partners sold its ownership in Lyyti to SuperOffice, a leading European CRM provider backed by Axcel. The partnership strengthens Lyyti’s Nordic presence and accelerates international growth. EY-Parthenon provided financial and data analytics advisory services throughout the transaction process to Vaaka Partners and Lyyti’s management.


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