Consumer products and retail

As consumer demands evolve, consumer packaged goods (CPG) companies and retailers must find the right balance between success today and growth tomorrow.

Disruptive technologies, new business models and agile market entrants are revolutionizing the way people shop, what they buy and how they live. In this complex environment, CPG companies and retailers must expand their focus: It's no longer enough to simply protect their current market share; they've got to explore new paths and evolve to meet modern consumers.

These organizations must rethink how and where to serve the smart consumer. They must build the capabilities to put data at the heart of the organization and create the agility to respond to market change. Their supply chain must evolve into a transparent demand-response network.

We help them explore, identify and implement the right balance of bold strategic choices that will sustain their business today and maintain their relevance tomorrow.

Our latest thinking

Should retailers close stores or make them work harder?

Consumers still prefer to shop in physical retail stores. Instead of closing them, retailers should reconsider the purpose of the store. Read more.

Malin Andrée + 1

What it takes to maintain brand relevance in an era of endless choice

Brands face pressure as consumer habits change. EY Future Consumer Index shows CPG must focus on relevance and differentiation. Learn more.

Robert Holston + 3

Are retail CEOs pessimistic? Cautiously optimistic? Or just realistic?

Retail CEOs are more pessimistic about the outlook for the industry than CEOs in other industries. Does this mean it’s all bad news for retail? Learn more.

Malin Andrée + 1

EY Supply Chain Intelligence Platform: Supply Chain Management

EY Supply Chain Intelligence Platform, our cloud-based optimization platform, simplifies the complexities of supply chain management. Learn more.
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EY and P&G alliance

EY and P&G help organizations attain higher levels of manufacturing performance.
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Consumer Products and Retail Strategy Consulting

EY-Parthenon teams can help your business identify and implement consumer strategies relevant now as well as in the future. Find out more.
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Transforming the customer experience

Our EY and Adobe teams bring together strategy, design, infrastructure and insight to help businesses drive growth. Learn more.
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Revenue growth management

Revenue growth management consulting helps consumer goods companies transform pricing and trade promotion to deliver strategic sales growth. Find out how.
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Customer Experience by EY Studio+

EY Studio+ helps organizations build differentiated experiences that adapt with customers and drive sustainable long-term value. Read more on studio.ey.com.
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Our case studies

How a cosmetics giant’s transformation strategy is unlocking value

Shiseido, the largest Japanese beauty company, is reimagining its functions, processes and systems to create a global operating model. Learn more.

Nobuko Kobayashi + 3

Reframing the future of an iconic skiwear brand

EY-Parthenon helped BOGNER refinance, reshape and return to profitability in spite of the COVID-19 pandemic. Learn more.

Falco Weidemeyer

EY refers to the global organization, and may refer to one or more, of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients.