Ioannis Melas
Don’t assume sociodemographic profiles correlate with consumer behavior and the uptake of technology and entertainment. To provide great, personalized experiences you need to go beyond stereotypes.

Ioannis Melas

EY UK&I TMT Customer Advisory Services Leader

Customer strategy professional. Passionate about digital enablement and the use of analytics. London School of Economics alumnus. Speaks English, Greek, German and Spanish.

An accomplished advisor to technology, media and telcommunications clients for over 15 years, Ioannis leads our UK&I Customer Advisory service. He is knowledgeable in customer experience design, customer operations, customer technology and digital enablement.

Ioannis and his team support our clients in designing and activating experiences that delight their customers and increase their value to the business. His work helps deliver top-line improvement and cost efficiency outcomes while establishing capability that transforms the entire front office.

Prior to joining EY, Ioannis was a manager with the marketing sciences practice of a management consulting and professional services company. He has a bachelor’s degree in Economics and a master’s degree in Management from the London School of Economics.

How Ioannis is building a better working world

Ioannis leads a diverse team of consultants and industry professionals with a global mindset and a collaborative culture, helping businesses of all sizes to navigate the shift to serving an increasingly informed and digitally empowered customer.

Removing friction from experiences in a way that is measurable means users get the services they need. And when that happens our world works better.

Contact Ioannis