Consumer Products

Consumers are evolving faster than ever – what they buy, how they buy it, and who they buy it from are all in play.

Around the world, people are fundamentally rethinking what they value and how they use their time and money.

By giving consumers what they increasingly want and expect – from affordable products to more sustainable lifestyles – it’s an opportunity for consumer products companies to create a new relationship with them.

But it’s hard to get clarity around where consumers are heading or where growth will be from. And tough to know where to invest or exit, which alliances or ecosystems to pursue, or how to evolve operating models. We’ll work with you to create a new relationship with the new consumer by designing and implementing real-world strategies and actionable plans, making measurable differences at every step of your transformation journey.



Should your business shrink to grow?

Complexity costs. Simplicity pays. Explore our approach to cost optimisation.

 

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Our latest thinking

How can brands turn fleeting deals into lasting value?

October 2024 EY Future Consumer Index reveals promising signs for New Zealand retailers.

Is e-commerce enough to satisfy New Zealand’s discerning shopper?

The 14th wave of the Future Consumer Index explores how New Zealand consumers are responding to cost-of-living pressures.

Are recessions the best times to redefine brand loyalty?

The 13th wave of the Future Consumer Index explores how New Zealand consumers are responding to cost-of-living pressures.

How do brands redefine value in tough economic times?

The 12th wave of the Future Consumer Index explores how New Zealand consumers are responding to cost-of-living pressures.

How to reach the independent consumer: the art of persuasion

Consumer products companies and retailers must find better ways to influence and engage the independent consumer. Learn more.

30 May 2024

Optimizing business costs for high CPG growth: A strategic approach

CPG leaders can make targeted cost cuts to build resilience, navigate economic realities and ensure future brand growth. Read to learn more.

19 Jan 2024 Ritvik Bhawan + 1

How GenAI changes the way CPG and retail operate — and consumers too

As generative AI for business takes-off so do generative AI business use cases for retail and CPG. But GenAI will change consumer behavior too. Learn more.

18 Mar 2024 John Dubois + 1

How to balance the CPG, retail and consumer relationship

Why the changing dynamic in the CPG and retail relationship, means consumer-centricity is more important than ever to stay relevant. Find out more.

24 Apr 2024

    EY Consumer Products

    Discover how EY teams are accelerating extraordinary relevance for consumer products companies.

    Our latest thinking


      Shape the future of consumer products and retail

      Discover how EY helps consumer products and retail companies grow, innovate, and integrate channels to deliver value.


      EY Future Consumer Index

      Disruptive forces are transforming consumer behaviors. What do they value? What will it take to serve them? How will your business adapt?

      Sustainability insights in Consumer industries

      Consumer-facing companies have an unprecedented opportunity to shape a sustainable future. How can they seize it?



      Why a reinvented supply chain tastes good to Ajinomoto Foods

      Discover how EY's innovative supply chain solutions transformed food delivery, enhancing efficiency and customer satisfaction. Explore the case study to see the impact on the food industry.

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      Case studies

      How GenAI is empowering talent at a PE-backed consumer brand

      By using GenAI to remove routine tasks, a global consumer brand is harnessing the creativity of its employees and utilizing their time better.

      09 May 2024

      How a cosmetics giant’s transformation strategy is unlocking value

      Shiseido, the largest Japanese beauty company, is reimagining its functions, processes and systems to create a global operating model. Learn more.

      13 Sept 2023 Nobuko Kobayashi + 3

      How a frozen-foods powerhouse kept their cool on the way to being #1

      A supply chain transformation helped a frozen-foods company keep up with demand throughout the pandemic and set the table for future growth. Learn more.

      02 Jun 2022 Morgan Malone

      How to launch a sustainable direct-to-consumer business in no time

      The Innovation and Experience Design practice at EY helped a Swiss cooperative identify a market niche and launch an entirely new business. Learn more.

      28 Apr 2022


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