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EY Future Consumer Index
The EY Future Consumer Index tracks changing consumer sentiment and behaviours across time horizons and global markets, identifying emerging consumer segments and unique perspectives on which changes are temporary reactions to a current disruption and those which point to more fundamental shifts.
The Future Consumer Index surveys 23,000 consumers across 30 countries providing comparative data from around the globe. Over 230,000 anonymous online unique responses were collected from consumers ranging in age from 18 to 80 since it’s initiation in 2020.
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Our latest thinking
How can brands turn fleeting deals into lasting value?
October 2024 EY Future Consumer Index reveals promising signs for New Zealand retailers.
Will the great AI device race close the generational confidence gap?
We are witnessing a pivotal moment in the gen AI landscape, and the generational AI confidence gap needs to be addressed.
Tune into how consumers feel to navigate the uncertainty
The 14th wave of the Future Consumer Index explores how cost of living pressures affect different aspects of Australian lives and the resulting shifts in behaviour.
Why consumer brands must look beyond Black Friday
Wave 13 of the Future Consumer Index explores the downshift in consumer spend and how brands and retailers must look beyond the current sales events to set up for a stronger 2024.
How brands can redefine value to connect with customers in tough economic times
Australians are increasingly worried about the future and it weighs heavily on their spend behavior. How do brands respond?
Cookies: Adjusting to the cookieless world
Third-party cookies are tiny programmes embedded in almost every website that track your behavior and share some personal data with marketers who want to reach you wherever you go. Pushed by regulators to do more to protect user privacy or explain what happens to data, Google and other technology giants plan to kill off these cookies next year.
Are recessions the best times to redefine brand loyalty?
The 13th wave of the Future Consumer Index explores how New Zealand consumers are responding to cost-of-living pressures.
If you could meet tomorrow’s consumers today, what would you ask?
Using generative AI personas to bring to life tomorrow’s consumers today, we’re helping businesses shape preferable futures and stay relevant. Find out more.
EY Future Consumer Index: when talk turns into action, be set for change
Brands must now choose sustainable packaging materials to keep goods fresh, but no solution comes without risk, investment or new partners. Learn more.