EY Future Consumer Index

The EY Future Consumer Index tracks changing consumer sentiment and behaviours across time horizons and global markets, identifying emerging consumer segments and unique perspectives on which changes are temporary reactions to a current disruption and those which point to more fundamental shifts. 

The Future Consumer Index surveys 23,000 consumers across 30 countries providing comparative data from around the globe. Over 230,000 anonymous online unique responses were collected from consumers ranging in age from 18 to 80 since it’s initiation in 2020.


FutureConsumer.Now

Anticipate how technology is creating a new, smart consumer — so you can shape a future where your business thrives.

Our latest thinking

Tune into how consumers feel to navigate the uncertainty

The 14th wave of the Future Consumer Index explores how cost of living pressures affect different aspects of Australian lives and the resulting shifts in behaviour.

Why consumer brands must look beyond Black Friday

Wave 13 of the Future Consumer Index explores the downshift in consumer spend and how brands and retailers must look beyond the current sales events to set up for a stronger 2024.

How brands can redefine value to connect with customers in tough economic times

Australians are increasingly worried about the future and it weighs heavily on their spend behavior. How do brands respond?