EY refers to the global organization, and may refer to one or more, of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients.
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Marketing Transformation
Transform critical marketing capabilities to better support commercial growth. EY Studio+ teams help organizations engage with customers, make smart marketing investments, drive efficiency between humans and technology, and create long-term value.
Powerful marketing technology
Invest in, integrate and spread adoption of the right martech and data strategies that fit marketing purpose.
Effective, efficient strategies
Improve marketing performance, optimize investment and amplify success of business objectives with agile, insight-driven strategies.
Modern full stacked marketing talent
Reimagine talent and upskill workforce for the world of tomorrow as a central agenda.
Your business challenge
Chief marketing officers (CMOs) and the marketing function are assuming new roles in the organization because of shifting customer expectations and buying habits. The new “omnisumer” is driving the evolution of brands, marketing professionals, products and services, while emerging technologies like artificial intelligence (AI) offer new opportunities for improving operating efficiency, scaling end-to-end processes and creating seamless omnichannel journeys.
These have changed the role of the CMO from one focused solely on advertising, media, pricing and brand to one that evolves critical marketing capabilities involved in customer lifecycle management and drives the broader commercial growth agenda.
Next-generation CMOs need to consider:
Data, AI and tech ecosystem approaches
Talent management
Growth strategy
Insights-driven business strategy
Innovation
New delivery models
Solution features and functionality
EY Studio+ teams start with business issues and then help create a transformation framework tailored to the client’s needs and line of business.
Why EY Studio+
The EY organization has over 7,000 transformation practitioners in customer-related areas across 150 countries who are market leaders, providing help with enterprise efficiency and growth through targeted transformational interventions.
Alliance relationships
The global EY organization works with the best and brightest in the business so that our clients can take advantage of our market-leading collaborations. Notable partnerships that support this solution include Adobe, BluePrism, Microsoft, SAP, Pegasystems and ServiceNow.
The team
Our latest thinking and case studies
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A new permission economy is emerging, where consumers are more deliberate about who they trust and what role brands play in their lives. Learn more.
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With help from EY Studio+ professionals, Royal Caribbean’s digital-first approach is transforming their business and the cruising experience. Explore more.
Why Chief Marketing Officers should be central to every transformation
CMOs are perfectly positioned to help other C-suite executives take their transformations to the next level. Read more on studio.ey.com.