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How tax and trade leaders can prepare for global tariff disruption

US tariffs could reshape cross-border trade, driving tax teams to adapt strategies for lasting resilience and opportunity.

The content of this article is intended for informational purposes only and may not reflect the most current developments in regulatory changes. As this is a fast-moving situation, the information provided is correct as of 10 April 2025. Although we update this article regularly, we encourage readers to consult official sources or seek professional advice for the latest updates and guidance. Read more on Tax Alerts.


In brief
  • Fresh US tariffs raise geopolitical risk, pushing tax teams to adopt agile, cross-functional trade planning for resilience.
  • No-regret actions like scenario modeling, nearshoring and tech integration help leaders control costs and meet evolving regulatory demands.
  • Aligning ESG goals with strategic sourcing fosters compliance, reduces exposure and unlocks new growth in a fast-shifting global environment.

New tariffs enacted and pending by the United States (US) – described as national security moves – are causing major trading partners to respond in kind, further scrambling supply chains that have been already in flux for much of the decade.1

The series of actions and reactions and threatened reactions from the impacted countries carries profound implications for importers, exporters and their advisors in finance, tax and supply chain management. Each new announcement and counter-tariff raises the stakes for risk management, highlighting how quickly a shift in policy can impact established models. As companies strive to protect profit margins and ensure regulatory compliance, they need a clear, forward-looking plan that addresses potential duties, retaliations and competitive threats. This article examines the latest tariff developments and proposes practical, no-regret actions to bolster supply chain resilience, help manage indirect tax exposures and maintain a strategic edge in turbulent markets.

Starting in February 2025, the US began to impose additional tariffs on imports from specific jurisdictions, such as Canada, Mexico, China and the European Union (EU) and on specific products, such as aluminum and steel, regardless of their origin. The US administration also launched a number of trade investigations and indicated that possible wider tariff measures could be announced. This was followed on 2 April 2025  by the unveiling of further elements of the "America First Trade Policy", a broad trade policy review that introduced a wave of new tariffs measures on all imports to the US.

These trade measures have been met by a variety of responses from the US’s major trading partners, including the imposition or threat of retaliatory tariffs on the importation of US goods into those jurisdictions. However, as these measures and countermeasures have been announced they have, in several instances, been quickly withdrawn or delayed – making it very hard for businesses to keep up to date with the latest position.

 “Tariffs have evolved into a multifaceted geopolitical tool, not just an economic policy,” Evan Giesemann, Senior Manager, at Washington Council Global Trade team Ernst & Young LLP, says.

Trump has further indicated plans to impose tariffs on the European Union (EU), suggesting the bloc has not treated the US “fairly”.

Reframing global trade – from recovery to renewed tensions

A 2024 World Trade Organization (WTO) reportshows increasing trade-restrictive policies worldwide. “Companies should assume retaliation is on the horizon,” George Riddell, Trade Strategy Director at Ernst & Young LLP, says. Beyond one-for-one tariff clashes, indirect disruptions, such as new rules targeting foreign subsidies, could drive up costs and complicate logistics. Even partial decoupling from China or North America gives no guarantee against cost surges rippling through supply chains. Retaliatory steps often target politically sensitive US exports, such as agricultural goods from so-called swing states that tend to decide US elections. “We’re seeing an evolution in how countries retaliate, and they’re more strategic and precise,” Jeroen Scholten, EY Global Trade Leader, Indirect Tax, says.

From a tax standpoint, other measures include suspending duty drawback in certain cases. This move will raise exposure for businesses unable to recoup tariffs on re-exported goods. “Tariffs are just one of many changes; they ripple into indirect tax, transfer pricing and broader controversy risks,” Craig Hillier, EY Global International Tax and Transaction Services Leader, says. Businesses may reroute logistics, renegotiate supplier deals or relocate production. “In a world where geopolitical tensions are the norm, scenario planning is essential,” Brad Newman, EY Global Consulting Supply Chain and Operations Leader, says. Robust modeling and agile operations can turn volatility into a competitive edge.

Tariffs may be the initial catalyst, but they reflect a broader realignment in supply chains, digital transformation and compliance. “Companies that adopt a proactive, multidisciplinary approach today are the ones that will thrive.” Riddell says. Organizations that pivot quickly – by diversifying sourcing or deploying real-time analytics – can manage immediate shocks and tap new opportunities.

No-regret actions for businesses

These “no-regret” actions may help your organization prepare for potential trade policy outcomes related to tariffs imposed on goods imported into the US.

 

1. Conduct comprehensive impact assessments


Identifying where and how tariffs affect your enterprise is pivotal. “Scenario modeling ensures businesses can move with agility when the policies take effect,” Lynlee Brown, a partner in Ernst & Young LLP's Global Trade practice, says. Tools can reveal hotspots across products and regions. Involving finance, supply chain and tax leaders early aligns cost, compliance and operational goals. “Scotch whisky and tequila – these goods can only be made in their countries of origin. They have no choice but to deal with tariffs head-on,” Hillier says, illustrating how certain items become immediate targets.

 

2. Diversify supply chains


Broad-based tariffs and rapid policy shifts heighten the need to spread sourcing risk. Moving some production to the US can reduce geopolitical threats but requires careful planning for labor and capital costs. “We run analytics to see what’s imported, plot scenarios and evaluate options,” Hillier says. Many companies adopt a “China Plus One” model – keeping capacity in China for local demand and shifting exports to Southeast Asia or Mexico. “If you leave China, you might face other liabilities,” Scholten says, underscoring the complexities of a major relocation.

 

3. Optimize customs and trade operations


Customs valuation and duty mitigation help to contain tariff-related expenses. It will depend on the import jurisdiction which options are feasible and permittable. For example, in a series of sales transactions resulting in an import into the US, the “First Sale for Export” principle determines duties on an earlier sales transaction, as opposed to the last transaction. “You can import at the first transaction price, instead of the final one, reducing the duty base,” Scholten says. Aligned transfer pricing strategies can further reduce unintended costs, provided that tax, trade and supply chain teams coordinate closely.

 

With duty drawback suspended, Free Trade Zones (FTZ) and bonded warehouses become more critical. “We help companies claw back duties retroactively if tariffs are imposed,” Brown says, emphasizing how informed structuring can yield tangible savings. Ongoing awareness of special trade programs also helps avoid overpaying.

 

4. Enhance cross-functional collaboration


Tariffs can destabilize pricing models, procurement contracts and tax forecasting. “No single team can solve this alone. Trade, tax and supply chain professionals should come together,” Hillier says. Steering committees uniting finance, legal and logistics can respond quickly when duties spike or if trading partners retaliate. “Collaboration across every aspect of the business – tax, trade and operations – is the only way to build true resilience,” Newman says.

 

Consistent data and valuation standards can reduce audit risk. “Businesses need to think holistically about the impact on their operations, taxes and even their carbon footprint,” Newman says. Support at the executive level enables scenario planning, nearshoring initiatives and digital compliance investments.

 

In short, collaboration is no longer optional – it’s a competitive differentiator. By establishing steering committees, aligning tax and trade decisions, and ensuring executive engagement, organizations can transform reactive silos into integrated, forward-looking teams. As Scholten puts it: “A multidisciplinary approach is the key to managing risks and uncovering opportunities in this new era of global trade.”

 

5. Leverage technology and data analytics


Automation and Trade data analytics become indispensable amid sudden tariff escalations and potential EU expansions. “Misclassifying a product’s origin or Harmonized System (HS) code can lead to unnecessary duties,” Scholten says. Pro-active tariff classification management, enabled by technology as well as tools for restricted-party checks prevent customs delays. Predictive modeling that factors in currency fluctuations or political signals offers a proactive stance on possible tariff expansions, allowing leaders to plan alternate suppliers or shipping routes.

 

6. Monitor policy and regulatory changes


Trade partners often counter swiftly to safeguard their interests. Engaging with industry groups provides early warning of policy adjustments, letting companies renegotiate contracts or reroute supply lines as needed. Riddell says flexible contract clauses – such as cost-sharing for unexpected duties – can preserve profit margins if new levies appear in Washington or elsewhere.

Long-term strategic planning

No-regret actions address near-term challenges, but ongoing success requires broader moves that extend beyond short-term fixes. Leaders should reconfigure footprints, embrace environmental, social and governance (ESG) mandates and build agility to handle repeated shocks.

  • Restructure global operations

Organizations must decide whether to remain in traditional low-cost hubs or relocate to balance cost and resilience. Nations like Japan or Australia may offer beneficial incentives or extensive Free Trade Agreement networks. “Many firms are monitoring the situation and then developing their plans,” Luke Branson, Partner, Global Trade, at Ernst & Young, says, emphasizing the need for thoughtful planning. “Reshoring isn’t just about labor costs – it’s about showing commitment to the home market,” Brown says, adding that domestic production can reduce tariff exposure and earn regulatory goodwill.

  • Strengthen ESG compliance

ESG issues increasingly affect market access. Poor ESG ratings risk punitive tariffs or outright bans. “We’re seeing some governments tie trade privileges to environmental and social compliance,” Riddell says. Branson points to “modern slavery and social license” as critical factors when firms explore new sourcing locations. Aligning tax strategies with carbon credits or renewable incentives can also turn sustainability into a competitive advantage.

  • Build organizational agility

Tariffs can shift without warning, so governance structures should allow swift, coordinated decisions. Brown says, “trade shocks push companies to rethink where the trade function sits,” leading many to establish cross-functional committees that track geopolitical hotspots. “Flagging shipments for reconciliation” helps rapidly reclassify goods if tariffs rise unexpectedly, according to Riddell. Ultimately, such agility depends on streamlined decision-making so teams can pivot suppliers or reroute freight without bureaucratic slowdowns. “Developing robust processes now – whether for customs valuation or supplier due diligence – positions companies to flourish in even the most unpredictable trade environments,” Branson says.

Over time, these strategic efforts move firms beyond a defensive posture, paving the way for innovation, expansion and digital transformation. Automated compliance tools, real-time analytics and AI-enabled monitoring reduce manual tasks while enhancing cross-functional collaboration. In an era of rising consumer scrutiny and sustained policy uncertainty, businesses that invest in technology and integrated governance gain a reputation for resilience and forward-thinking practices.

  • Moving forward with confidence

An environment in which tariffs and trade measures could expand demands more than reactive measures by businesses. “The global trade landscape is becoming increasingly complex, Scholten says. “It’s not just tariffs – it’s regulatory challenges, green initiatives and retaliatory actions. Businesses need to operate with agility and foresight to thrive in this environment.” By embracing scenario modeling, customs optimization, cross-functional collaboration and ESG considerations, leaders can protect near-term profitability and lay a solid platform for growth.

“Tariffs are just one piece of a much larger puzzle of trade disruption,” Hillier says. “The real opportunity lies in rethinking global operations, tax structures and supply chain networks holistically – so you’re better prepared for whatever comes next.” With a sound mix of strategic planning, compliance and agility, organizations can navigate this new wave of uncertainty, emerging more competitive and ready for future disruptions.

Bottom line

The recently enacted tariffs and non-tariff trade measures mark a significant escalation in US protectionist policies. Affected companies should promptly assess their exposure, develop contingency plans and consider long-term supply chain restructuring to manage risks, maintain compliance and seize new opportunities in an increasingly dynamic global trade environment.

Summary

Rapidly changing US tariff policies are injecting more complexity into cross-border trade activities of multinational businesses. By integrating scenario modeling, nearshoring, and sustainability into broader tax and trade strategies, leaders can turn uncertainty into resilience. A holistic, digital-first approach not only addresses immediate disruptions but also lays the groundwork for sustainable growth. Through cross-functional collaboration and agile decision-making, businesses can balance operational challenges with emerging opportunities in a rapidly shifting market, positioning themselves for lasting success amid ongoing geopolitical flux.


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