AI shifts from adoption to enterprise scale impact
Whether AI valuations prove to signal a bubble or not, AI’s advantage is real and remains the most consistent strategic priority across regions and sectors. Eighty percent of CEO respondents plan to increase AI investment in 2026, while just 1% expect to reduce spending this year. Nearly half (48%) of respondents are pursuing acquisitions or divestments to accelerate access to technology or AI capabilities.
Respondents in fact report that AI is now starting to deliver tangible, enterprise impact in growth driving areas such as customer value creation (42%) and innovation (40%), alongside operations (41%), and strategy (41%). Crucially, it remains a driver of CEOs’ confidence with 83% surveyed saying that they are optimistic about their company’s investment plans in emerging technologies.
However, challenges remain. While AI is delivering tangible enterprise impact, fragmented and evolving regulatory frameworks are emerging as a key constraint on scale. Thirty percent of CEO respondents say AI regulatory frameworks are increasing compliance and operational complexity, while 38% cite fragmentation and the evolving nature of regulation as a barrier to scaling AI effectively.
Talent strategy pivots as AI drives reskilling
Despite public fear that AI will displace human labor, as AI investment accelerates, CEOs are instead reshaping workforce strategies to unlock value rather than reduce headcount. While nearly all respondents (99%) expect AI to change their workforce strategy over the next three years, only one in five (20%) say that AI will lead to a reduction in hiring, down from 46% in 2024.
Rather than viewing AI as a substitute for talent, leaders are positioning it as a productivity and growth enabler, with 42% of respondents anticipating large-scale reskilling and upskilling of existing employees, and 44% actively redesigning roles to combine human and AI capabilities.
However, talent constraints remain one of the most significant barriers to capturing AI value. One in five (20%) of CEOs surveyed cite limited AI and data skills within the existing workforce and insufficient leadership capability to manage AI-driven change as their top people related challenges, reinforcing the need to invest not only in technology but in leadership, skills and operating models.
Portfolio decisions driven by AI and long-term strategic fit
Despite this uncertain macroeconomic and geopolitical backdrop, CEOs continue to see transactions as a critical lever for transformation and growth, but with a sharper focus on strategic fit and capability building rather than on scale. Eighty-nine percent of respondents expect deal appetite to increase over the next 12 months even as dealmaking becomes more selective.
The US remains the primary destination for planned M&A activity, followed by India, the UK, Canada and Germany.
Notably, AI capability is shaping portfolio design and capital allocation decisions. Nearly half of survey respondents (48%) say the ability to enhance technology or AI capability is the most important factor influencing decisions around acquisitions or divestments, closely followed by strategic fit with long‑term growth priorities (47%).
Over the coming year, CEOs plan to actively pursue a range of transaction strategies, with survey respondents pursuing M&A (62%), focusing on strategic alliances (57%), exploring joint ventures (45%) and expecting to undertake divestments (42%) as they redesign their portfolio to adapt to short-term disruption while remaining focused on long‑term growth.