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Helen Bentley is an EY Studio+ Global Digital Strategy, Innovation and Experience Leader.
Helen previously spent more than 10 years in Japan helping traditional companies innovate and shift their businesses from being product- to service-led with new digital offerings.
She is currently researching the role of generative AI in creating commercially viable hyper-personalized customer experiences.
Helen has won multiple awards for her impact on business transformation and has led global marketing and communications transformation programs at a wide range of leading global companies, as well as supported the Tokyo 2020 Olympic and Paralympic Bid Committee.
How Helen is building a better working world
Helen is building a better working world by leveraging digital technologies to boost marketing efficiency and profitability.
A champion of neurodiversity, she proactively addresses workplace barriers, encouraging inclusion and diversity. Her research into generative AI's role in enhancing customer experiences also spearheads business transformation on a global scale, enriching the reach and impact of organizations.