Photographic Portrait of Patrick Bertalanffy
To get ahead of the increasing pace of disruption in the consumer products and retail sector, companies need to rethink business models to stay relevant along changing and diverse consumer journeys.

Patrick Bertalanffy

EY-Parthenon Partner, Consumer Products & Retail, Ernst & Young Solutions LLP

Seasoned strategy practitioner with experience in consulting and industry. Track record of delivering large-scale performance transformations in the Asia-Pacific region and beyond.

Patrick focuses on growth strategy, commercial excellence and performance improvement in consumer-facing industries. He has worked with leading global brands and local champions across the Asia-Pacific region, the Middle East, Africa, Europe and the US — primarily on business strategy, revenue growth management and commercial analytics. He is also passionate about innovation and works with startups, particularly in food technology.

Previously, Patrick was a C-level executive at a global seafood company and before that, he worked in a management consulting firm. 

Patrick holds an MBA with distinction from INSEAD in Singapore and a diploma (MSc equivalent) in Business Administration from the University of Passau in Germany.

How Patrick is building a better working world

“I work with EY-Parthenon clients across consumer-facing industries to help them realize their next-horizon growth agenda. This involves identifying opportunities for value creation, setting aspirational but realistic ambitions, mobilizing the organization for change and building the required capabilities.”

Contact Patrick