Best Employer Survey in Ukraine

Become the Best Employer: EY's annual Best Employer Survey in Ukraine will help you better understand your candidates and improve your employer branding and employer value proposition (EVP)


Results of the EY Best Employer Survey in Ukraine


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You will get answers to the following questions

  • How is your company perceived compared to others on the labor market
  • How has the perception of your company as an employer changed in recent years
  • What companies are your competitors for the talents
  • What makes your company attractive to external candidates
  • What sources of information are used by external candidates to get information about your company as an employer
  • How to increase the effectiveness of your communications on the market

Why it is so important

Comprehensive work on employer brand contributes to:

  • improving the company's image on the labor market
  • optimizing time and resources for finding right candidates
  • retaining key talent in the company

It can be useful for

  • HR, Marketing, PR, Corporate Communications specialists
  • Specialists in other functions who are engaged in employer branding, recruiting and employee motivation

Why EY

  • We have been conducting EY Best Employer Survey in Ukraine since 2005 (have well-established processes of data collection and analysis, as well as a broad data for tracking labour market trends in dynamics)
  • We offer a comprehensive professional support and tools for building effective employer brand and employer value proposition (EVP)

Stay informed

Find out more about our latest EY Best Employer Survey results

Profesionals    Students

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  • Find our about our services on comprehensive Employer Value Proposition (EVP) analysis and design

Employer value proposition (EVP) - is a set of tangible and intangible benefits that the company offers its employees for their contribution to the company's growth. EVP is a source of company's competitive advantage in the labor market.

Employer brand is a comprehensive perception and awareness of the candidates and employees about the company and its value proposition.

  • Other EY services on employer brand management:

    • Analysis of preferences of target candidates on the labor market: general and specialized surveys
    • Analysis of the employer brand, external and internal communication channels, key messages
    • Research of employees' opinions on determination of the involvement level, peculiarities of perception of the company's corporate culture and analysis of key motivational factors, which will help to increase the motivation of employees in the future
    • Pulse studies on a variety of topics (e.g., mood tracking, well-being, etc.)
    • An analysis of the components of the employer value proposition (EVP), including a comparison of elements of total compensation with the market
    • Comprehensive analysis and development / updating of the employer value proposition (EVP)


  • Other EY services on employer brand management:

    • Analysis of target candidates’ preferences on the market: general and customized surveys
    • Analysis of external and internal communication approaches (channels, key messages, etc.)
    • Conduction of employee opinion survey to measure their level of engagement, loyalty and satisfaction, as well as to analyze key motivational factors. Conduction of pulse surveys on the most relevant topics (e.g. mood-tracking, well-being, etc.)
    • Comprehensive analysis of employer value proposition (EVP), including comparison of remuneration package with the market
    • Development / update of the current EVP and assistance with its implementation

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