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Strategy by EY-Parthenon
In today’s fast-paced world, C-suite and business leaders must truly be effective at driving value creation across their organization.
Our latest thinking
How to optimize your global strategy amid asymmetric globalization
Exploring future scenarios reveals divergent paths for geopolitics, economic policies, sector trajectories and company strategies. Learn more.
Does today’s disruption provide the blueprint for tomorrow’s growth?
EY-Parthenon CEO Survey September 2025 reveals how leaders build confidence, resilience, and growth strategies amid disruption and transformation.
How can reimagining risk prepare you for an unpredictable world?
The 2025 EY Global Risk Transformation Study explores how Risk Strategists see disruption earlier, adapt faster and respond with more precision.
Sustainable Aviation Fuels: Paving the way for greener skies
Discover how sustainable aviation fuel (SAF) is revolutionizing air travel and reducing carbon emissions. Learn more about the future of green aviation.
Transact to transform: How a human focus can unlock deal value
Transactions which have a bold vision, prioritize the workforce and set conditions to navigate hurdles are more likely to transform a business. Learn more.
How strategic use of an AI maturity model can maximize GenAI ROI
Explore the realm of Generative AI use cases.
How a top-down holistic strategy can maximize GenAI ROI
Explore how companies that put strategy first by applying a holistic Generative AI maturity model for AI adoption will be positioned to unlock greater ROI.
How the drivers of private equity value creation are changing
Discover the five key drivers in private equity value creation in uncertain markets.
How GenAI will impact the labor market
Learn about the expected impact of GenAI on the labor market by exploring our four key findings regarding GenAI use.
Harness the productivity potential of GenAI
Explore the likelihood of future substantial productivity gains from the use of generative AI across sectors. Learn more.
Catalyze economic growth through capital investment in GenAI
Boost to global GDP growth from increased investment in GenAI R&D, infrastructure, software creation and company adoption will be significant. Learn more.
Tech disruptions can inform the economic impact of AI
Discover learnings from three key historical episodes of rapid technological change that may help predict the economic impact of AI.
Top 10 geopolitical developments for 2024
An even more complex geopolitical environment is on the horizon. Learn how businesses need to innovate and adapt their strategies to stay ahead.
How a cosmetics giant’s transformation strategy is unlocking value
Shiseido, the largest Japanese beauty company, is reimagining its functions, processes and systems to create a global operating model. Learn more.
Why a level head is needed to deal with geopolitical risk
Understanding your company’s political risk profile is necessary to set global strategy. It’s time to shore up any gaps in political risk exposure. Learn more.
Reframing the future of an iconic skiwear brand
EY-Parthenon helped BOGNER refinance, reshape and return to profitability in spite of the COVID-19 pandemic. Learn more.
Our EY-Parthenon team
How EY-Parthenon can help
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EY-Parthenon sector strategy consulting teams have deep sector strategy experience and can help your business challenge the status quo. Learn more.
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The Geostrategic Business Group can help translate geopolitical insights into business strategy to help manage political risk. Find out how.
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Discover EY-Parthenon’s AI-powered deal technology platforms that drive real-world results across strategy, transactions and transformation.
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Geostrategic Analysis
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