The intention to transform digitally and embrace new sustainable business models on the part of Irish SMEs point to a clear pathway to recovery in the post-COVID-19 world. There will be challenges, of course, and businesses will need assistance to overcome them.
First, they must address their own digital maturity and overcome their reticence when it comes to the adoption of new technologies. That will enable them to adopt digital-first business models which will help them rebuild revenues and profitability. Those steps must be taken in tandem with a move to make positive ESG sentiment a tangible and measurable reality. Taken together, those actions will help create the sustainable businesses of tomorrow where profit and care for the environment are mutually supportive ends, where business growth and resource consumption are no longer a zero-sum game, and where the most successful businesses are the ones which create long-term value for all stakeholders.