Consumer Products & Retail

As consumer demands evolve, consumer packaged goods (CPG) companies and retailers must find the right balance between success today and growth tomorrow.

Consumer Products

Explore tailored insights that can help CP companies create a new relationship with the changing consumer.

Retail

Retailers deliver customer-centric value propositions – by finding the right mix of invisibility, indispensability and intimacy.

Our latest thinking

How to reach the independent consumer: the art of persuasion

Consumer products companies and retailers must find better ways to influence and engage the independent consumer. Learn more.

How GenAI changes the way CPG and retail operate — and consumers too

As generative AI for business takes-off so do generative AI business use cases for retail and CPG. But GenAI will change consumer behavior too. Learn more.

EY Future Consumer Index: when talk turns into action, be set for change

Climate change is becoming a growing reality for people around the world, and disrupting ingrained consumption habits. Learn more.

If you could meet tomorrow’s consumers today, what would you ask?

Using generative AI personas to bring to life tomorrow’s consumers today, we’re helping businesses shape preferable futures and stay relevant. Find out more.


    EY Future Consumer Index

    Disruptive forces are transforming consumer behaviors. What do they value? What will it take to serve them? How will CPG and retail businesses adapt?

    Sustainability insights for CPG and retail

    Consumer-facing companies have an unprecedented opportunity to shape a sustainable future. How can they seize it?


    Our case studies

    How a cosmetics giant’s transformation strategy is unlocking value

    Shiseido, the largest Japanese beauty company, is reimagining its functions, processes and systems to create a global operating model. Learn more.

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