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Consulting at EY is building a better working world by realizing business transformation through the power of people, technology and innovation.

Our latest thinking and case studies

Can AI advance toward value if workforce tensions linger?

AI success needs tech and talent to turn adoption into transformational impact, the EY 2025 Work Reimagined survey shows. Learn more.

How does high value creation benefit tourism? - Exploring innovation in tourism

Confronted with the rapid resurgence of travel demand and the ensuing challenges of overtourism, some Japanese tourist destinations face an urgent need to shift their focus from quantity to quality, for which high added value in tourism is a crucial strategy. This report analyzes the trends and impacts of high-value travelers while evaluating strategies to develop Japan’s domestic tourism industry and foster a virtuous circle for the local economy.

How Generative AI is transforming the tourism industry

There are raised expectations for AI’s potential which are unmatched by its widespread adoption. The democratization of AI will allow everyone to develop and execute new ideas. This report explores the transformative potential and applications of AI, including generative AI, for the tourism industry.

Tourism as a catalyst for Japan’s economic growth and the impact of overtourism

Tourism is positioned as one of the main pillars in Japan’s growth strategy. This article evaluates measures taken worldwide to combat overtourism, as well as analyzing the results of a survey which gauges the reaction of local people to high levels of incoming tourism in Japanese tourist destinations. It examines which course of action Japan should take to enhance its tourism industry as an important driving force for economic growth.

How will GenAI prompt a step change toward autonomous supply chains?

GenAI is emerging as a transformative tool, enabling more autonomous supply chains with end-to-end visibility and real-time problem-solving capabilities. EY research suggests that GenAI adoption is crucial for competitiveness, but challenges in understanding risks and implementation complexities have led to a strategic reassessment.

How can the moments that threaten your transformation define its success?

Leaders that put humans at the center to navigate turning points are 12 times more likely to significantly improve transformation performance. Learn More.

How can you realize the promise of transformational technologies?

The enterprise opportunity to deploy new technologies is vast, but CIOs must adapt digital transformation principles to maximize value. Read more.


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    Consulting at EY is building a better working world by realizing business transformation through the power of people, technology and innovation.

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