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EY helps you accelerate your AI Adoption with a clear framework and a people‑centered change approach.
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AI-adoption and leadership
AI-adoption is growing quickly in the Netherlands, but the real breakthrough in value creation is still missing. Not because technology is lacking, but because leaders do not yet have sufficient AI literacy. Many organizations experiment actively, but scaling to structural use stalls because executives themselves are still finding their way. As a result, employees lack confidence that AI can be used safely and that experimentation will be supported and rewarded. AI literacy is not only technical knowledge; it’s understanding how AI works, where risks lie, what its limitations are and what opportunities it creates. And that must start at the top. When leaders are unsure what AI can or may do – and do not actively encourage usage – employees will hold back as well.
AI-literacy must be a top priority
In an economy in which supervision, compliance and ethics weigh heavily, AI literacy cannot be treated as an HR-program or tool training. Boards must understand how AI influences decisions, how governance works and where risks emerge. The recommendation: make AI literacy a leadership priority, supported by scenario planning, hands‑on AI-labs with real process redesign and multidisciplinary governance teams. Leaders who visibly take the lead build organizations where AI is not isolated but embedded in work processes, decision‑making and culture.
The Netherlands has the talent and infrastructure – but momentum is lagging. Organizations that treat AI literacy as a strategic board responsibility not only accelerate adoption, but also build a more confident, innovative and future‑ready workforce.