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EY advises Fourxp in the sale of Kaffebrenneriet to NorgesGruppen

EY acted as financial advisor to the founders of Kaffebrenneriet, a leading coffee chain, in the sale to NorgesGruppen Servicehandel.

On 27 March 2025, it was announced that EY acted as the exclusive financial advisor to Fourxp AS, which is owned by Steinar Paulsrud and Thomas Pulpan (the “Founders”), in the sale of a 40% stake in Kaffebrenneriet AS (the “Company”) to their long-standing partner and existing joint owner, NorgesGruppen Servicehandel AS (“NGS”). After the transaction, NorgesGruppen Servicehandel AS will own 90% and the Founders will own 10%.

 

Kaffebrenneriet is a leading Norwegian coffee chain, with its own coffee roastery and bakery/patisserie. Founded in 1994, the Company has served local communities with specialty coffee for 30 years. Today, Kaffebrenneriet has 44 locations and over 500 employees and is a trusted household brand for quality coffee and baking goods in Norway.

 

NGS is a subsidiary of NorgesGruppen ASA, responsible for the ownership, development and operation of attractive concepts within convenience food and beverage solutions, totaling over 350 outlets. Following an initial investment in Kaffebrenneriet in 1997, NGS has been the Company’s partner and joint owner for over 25 years, holding a 50% ownership stake.

 

The transaction marks a significant milestone of a strengthened partnership between Kaffebrenneriet and NorgesGruppen Servicehandel, with NGS becoming the new majority owner at a 90% stake. The Founders will continue as minority shareholders with a 10% stake and remain committed to leading the Company further.

 

EY Corporate Finance would like to thank Fourxp for their continued trust and support throughout the transaction process, and congratulates all parties involved on a successful transaction.

 

The transaction is subject to final approvals from the Norwegian Competition Authority.

 

Read more about the transaction.

 

The deal team comprised of:

 

Corporate Finance: Ole Conrad Siem (EP), Christian Sandbeck Walther (EM), Ole Jørgen Friestad, and Emi Mataev 

 

Below you can find a selection of EY's recent deal alerts and you can also find a more extensive list on our Strategy and Transactions page.

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    Summary

    EY Corporate Finance acted as exclusive financial advisor to the founders of Kaffebrenneriet in connection with the sale to NorgesGruppen Servicehandel.

    Reach out to Ole Conrad Siem in our Corporate Finance team for more details.

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