EY-Parthenon CEO Survey

Explore insights from our periodic Global CEO Survey, which highlights how executives drive transformation, develop corporate strategies, adopt AI, engage in M&A, and mitigate geopolitical risks. Stay updated on key trends that influence business leadership and strategic decision-making.

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Navigating today's business landscape is more complex than ever. CEOs face a myriad of challenges, from emerging risks to disruptive external events. In this environment, designing and delivering a strategy that optimise value for all stakeholders is paramount.

At EY-Parthenon, we recognise the dynamic nature of this task. That's why we conduct our quarterly EY-Parthenon Global CEO Outlook survey, gathering insights from 1,200 CEOs worldwide. This survey delves into the evolving transformations within companies, driven by executive leadership.

Through our CEO survey, we aim to provide executives with valuable insights to adapt quickly and lead their organisations through uncertain times. By understanding the current trends and challenges, CEOs can articulate a clear purpose that resonates with all stakeholders.

Explore previous editions of our CEO survey

Should CEOs double-down on business transformation in the face of uncertainty?

CEOs adopt a business transformation strategy to reshape their businesses organically and inorganically. EY CEO survey finds. Read more.

Is the AI buzz creating too much noise for CEOs to cut through?

The latest EY survey finds that CEOs recognize the potential of AI but are encountering significant challenges in developing AI strategies. Read more.

If AI holds the answers, are CEOs asking the right strategic questions?

AI transformation is the next global step for CEOs to embrace to increase business efficiency and automation. Explore implementation steps and challenges.


    Geostrategy by Design

    A new book from the Geostrategic Business Group and a professor from the ESG Initiative at the Wharton School advises executives on how to manage geopolitical risks in the new era of globalization. 

    Webcast: 2025 Geostrategic Outlook 

    Learn how geopolitics is driving global transformation.

    Date: 16 January 2025

    Case studies

    How a cosmetics giant’s transformation strategy is unlocking value

    Shiseido, the largest Japanese beauty company, is reimagining its functions, processes and systems to create a global operating model. Learn more.

    How a government struggling with debt navigated towards a brighter future

    EY professionals helped Puerto Rico exit bankruptcy and build a foundation for future growth. Learn more in this case study.

    Case study: How smart technology helped Fiserv accelerate M&A strategy

    Multi-billion-dollar mergers are fraught with complexity, but smart digital platforms can accelerate your deal strategy from design to delivery. Learn more.

    Fashioning a sustainable future for an online clothing retailer

    EY has helped fashion retailer ASOS to identify opportunities to unlock value, making it more resilient and better prepared for the future.. Learn more.

    Reframing the future of an iconic skiwear brand

    EY-Parthenon helped BOGNER return to profitability in spite of the COVID-19 pandemic. Learn more.

    How the right buyer helped a family grow global plant-based food production

    Innovation in plant-based meat could have a major role in promoting healthier food alternatives and sustainable environmental practices.

    Why people and tech are the fuel for customer-centric transformation

    The benefits of the major transformation program undertaken by TNB, while working with EY, could be achieved across many other sectors.

    How digital transformation opened new channels for growth

    With help from EY professionals, Royal Caribbean’s digital-first approach is transforming their business and the cruising experience.

    How blockchain helped a gaming platform become a game changer

    Microsoft Xbox and EY implemented a transparent blockchain network so game publishers, creators and asset owners can focus on the future.

    How harnessing technology at speed is creating an engaging fan experience

    In just eight weeks, EY and Rock & Roll Hall of Fame created a digital platform to capture the votes of millions of fans.

    How carve-outs positioned an automotive giant for future growth

    EY-Parthenon teams supported Daimler AG through strategic divestments and back-office transformation. Learn more.

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