Strategy by EY-Parthenon

At EY-Parthenon Strategy, we help empower our clients to transform challenges into opportunities and thrive in a dynamic world. As the trusted adviser to boards, CEOs, executives, and investors, we create innovative, pragmatic, data-driven solutions.
We help develop exceptional strategists in a collaborative and diverse environment, through experiences across corporate, government, and private equity sectors – locally and across the globe. Together, we will navigate tomorrow’s complexities and inspire the next generation of leaders.

Reframing the future of an iconic skiwear brand

EY-Parthenon helped BOGNER refinance, reshape and return to profitability.


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Talk to us about how to reimagine your strategy and realise your transformation plans.

Our latest thinking

Geostrategic Analysis: November 2025 edition

Read the November 2025 Geostrategic Analysis for our take on geopolitical developments and the impact of these political risks on international business.

How to optimise your global strategy amid asymmetric globalisation

Exploring future scenarios reveals divergent paths for geopolitics, economic policies, sector trajectories and company strategies. Learn more.

How can reimagining risk prepare you for an unpredictable world?

The 2025 EY Global Risk Transformation Study explores how Risk Strategists see disruption earlier, adapt faster and respond with more precision.

How do CEOs chart a path to growth when the map keeps changing?

As cautious CEOs navigate trade wars and tariffs, strategic leaders can use M&A as a long-term value driver. Read more.

Transact to transform: How a human focus can unlock deal value

Transactions which have a bold vision, prioritize the workforce and set conditions to navigate hurdles are more likely to transform a business. Learn more.

Liz Fealy + 2

How a top-down holistic strategy can maximize GenAI ROI

Explore how companies that put strategy first by applying a holistic Generative AI maturity model for AI adoption will be positioned to unlock greater ROI.

How the drivers of private equity value creation are changing

Discover the five key drivers in private equity value creation in uncertain markets.

How GenAI will impact the labor market

Learn about the expected impact of GenAI on the labor market by exploring our four key findings regarding GenAI use.

Harness the productivity potential of GenAI

Explore the likelihood of future substantial productivity gains from the use of generative AI across sectors. Learn more.

Catalyze economic growth through capital investment in GenAI

Boost to global GDP growth from increased investment in GenAI R&D, infrastructure, software creation and company adoption will be significant. Learn more.

Tech disruptions can inform the economic impact of AI

Discover learnings from three key historical episodes of rapid technological change that may help predict the economic impact of AI.

Top 10 geopolitical developments for 2024

An even more complex geopolitical environment is on the horizon. Learn how businesses need to innovate and adapt their strategies to stay ahead.

How a cosmetics giant’s transformation strategy is unlocking value

Shiseido, the largest Japanese beauty company, is reimagining its functions, processes and systems to create a global operating model. Learn more.

Why a level head is needed to deal with geopolitical risk

Understanding your company’s political risk profile is necessary to set global strategy. It’s time to shore up any gaps in political risk exposure. Learn more.

Reframing the future of an iconic skiwear brand

EY-Parthenon helped BOGNER return to profitability in spite of the COVID-19 pandemic. Learn more.

    EY-Parthenon careers

    Looking to shape your future career with EY-Parthenon in Transformative Strategy and Transactions?