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The journey would carry the pharma company’s forecasting model from legacy systems to a flexible digital platform, letting planners across the organization use centralized data to generate their own models. Using the most forward-looking management technologies – including cloud-based data collection and simulation models – this organization was ready to fully modernize its research, manufacturing and marketing forecasting functions.
Leaning into its established trust in Ernst & Young LLP (EY) practitioners, executive leaders across several business units selected an experienced EY team who brought a combination of extensive technology acumen and understanding of the pharmaceutical business. A multidisciplinary approach was needed to align the company’s core business functions so that its scientific innovation, manufacturing and marketing teams could have a foundational platform to meet emerging public health needs.
The result is an integrated transformation across the forecasting process, including the technology foundation, operating structure, and forecasting model development capabilities.
“Companies like this spend billions on the scientific research that yield lifesaving medical discoveries,” says Raj Sharma, EY Americas Consulting Vice Chair. “But those resources are diminished in value when new developments don’t match up with public health needs, manufacturing capacity and marketing campaigns across the product life cycle. This forecasting solution brought together EY teams’ functional and technical experience with the client’s in-house digital and data team to co-create a solution with the most current and emerging data technologies.”