Consumer Products

Consumers are evolving faster than ever – what they buy, how they buy it, and who they buy it from are all in play.



The cost of cutting out. The cost of carrying on.

95% of AI projects don’t deliver value.” MIT’s research lit up the internet recently, with pundits piling on about how AI projects over-promise and under-deliver. This statistic makes great clickbait. But it misses the point.

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Our latest thinking

What happens when appetite stops driving consumer choices?

New EY research finds 1 in 10 Australian adults is currently using GLP-1 medicines – and the implications extend far beyond the grocery aisle

How aspirational consumers are reshaping luxury growth

The EY Luxury Client Index shows how aspirational consumers are reshaping luxury and evolving value expectations. Learn how to adapt.

How CP sales & marketing can reclaim brand relevance in an AI world

In this webcast, panelists discuss the future of the sales and marketing function — working as a connected decision system when bots buy consumer products. Register now.

The cost of cutting out. The cost of carrying on.

Unlock real value from AI—discover smarter cost strategies and avoid common pitfalls. Read now to future-proof your business and drive true transformation.

How to shape the future of AI in consumer products

Companies should embrace a spectrum of AI scenarios to drive innovation, efficiency and resilience in an uncertain landscape. Learn more.

EY State of Consumer Products 2026 report

Turn supply chain complexity into a growth advantage and learn what it takes to win when speed, responsiveness and performance drive growth. Find out more.

What it takes to maintain brand relevance in an era of endless choice

Brands face pressure as consumer habits change. EY Future Consumer Index shows CPG must focus on relevance and differentiation. Learn more.

EY Consumer Products

Discover how EY teams are accelerating extraordinary relevance for consumer products companies.

Our case studies

How Lion reimagines employee journeys for an AI future

Learn how Lion transformed their people management platforms with EY and ServiceNow while managing costs to boost culture and transformation.

How AI-led transformation helped a major brewer grow

Asahi Europe & International took a managed services approach, working with EY and Microsoft, to rewrite the rules around trade promotion optimization.


Shape the future of consumer products and retail

Discover how EY helps consumer products and retail companies grow, innovate, and integrate channels to deliver value.


EY Future Consumer Index

Disruptive forces are transforming consumer behaviors. What do they value? What will it take to serve them? How will your business adapt?

Sustainability insights in Consumer industries

Consumer-facing companies have an unprecedented opportunity to shape a sustainable future. How can they seize it?



Why a reinvented supply chain tastes good to Ajinomoto Foods

Discover how EY's innovative supply chain solutions transformed food delivery, enhancing efficiency and customer satisfaction. Explore the case study to see the impact on the food industry.

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Case studies

How GenAI is empowering talent at a PE-backed consumer brand

By using GenAI to remove routine tasks, a global consumer brand is harnessing the creativity of its employees and utilizing their time better.

How a cosmetics giant’s transformation strategy is unlocking value

Shiseido, the largest Japanese beauty company, is reimagining its functions, processes and systems to create a global operating model. Learn more.

How a frozen-foods powerhouse kept their cool on the way to being #1

A supply chain transformation helped a frozen-foods company keep up with demand throughout the pandemic and set the table for future growth. Learn more.

How to launch a sustainable direct-to-consumer business in no time

Discover how the EY Studio+ practice helped a Swiss cooperative identify a market niche and launch an entirely new business.



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