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In this webcast, panelists discuss how CP sales and marketing must transform when consumers delegate buying decisions to AI, creating integrated decision systems if their products are to be chosen.
Sales and marketing teams are integral to practically every variable in consumer products (CP) companies, but only 11% view sales and marketing as a strong and unified growth engine.
In this webcast, we will discuss with CP industry leaders how CP sales and marketing functions are poised for a fundamental reset as intelligent platforms and decision engines shape markets. Now, AI makes the promise of a more integrated sales and marketing function possible – strengthening how decisions connect across their commercial system is critical to build relevance not only with consumers and retail customers, but with the platforms and decision mechanisms that increasingly mediate them.
What you’ll learn from this webcast:
- How agent-to-agent negotiation and unified capital allocation are no longer theoretical, but most CP organizations aren’t built to operate this way.
- How to avoid the optimization trap and unlock real improvement gains
- Why sales and marketing transformation is as much about operating model and governance, as it is about technology
- How operating model maturity determines how much value organizations can capture from AI
- What the implications are for CP leaders and what to prioritize
Presenters:
- Jens Weng, EY Global Consumer and Health Leader
- Andrew Cosgrove, EY Global Consumer Products Lead Analyst
Guests:
- Charisse Hughes, Former SVP, Chief Growth Officer, Kellanova
- Töre Birol, Corporate Vice President,
Global Customer Excellence, Henkel Consumer Brands