Customer

In today’s world of empowered customers, competitive advantage comes through building trust.

Everywhere you look, technology is transforming customer experiences and expectations, and it’s happening faster all the time. In this fast-paced environment, you need to put customer trust at the center of the entire organization, enabling you to create customer relationships that lead to unwavering loyalty and sustainable profits.

EY helps companies transition to customer-centric business models and become trusted organizations to their customers. Our diverse teams of insights, experience, marketing, sales and service specialists, combined with our global connectivity and understanding of your industry issues, inspire us to ask better questions. We work with you to find innovative solutions that help create transparent and authentic customer experiences.

Powering next-gen services with AI in regulated industries

Agentic AI advancements will shift investment to agentic experiences, but keeping humans at the center of customer experience transformation will be critical. Our research with MIT Technology Review explores this pivotal shift in regulated industries.

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From AI to AX: empathy demand in the next generation of AI-powered services

In the latest edition of Human Signals, we reveal how understanding biases for human interaction can shape the future of customer service. Discover insights on co-creating AI models that address consumer empathy demands, like transparency and control, when stakes are high.

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Our latest thinking

Rethink customer experience as human experience

Technology is defining customer experience but differentiation comes from connecting to what is essentially human. Learn how you can differentiate.

Laurence Buchanan + 1

How to reach the independent consumer: the art of persuasion

See how consumer products companies and retailers are finding better ways to influence and engage the independent customer.

EY Global

EY Future Consumer Index: when talk turns into action, be set for change

Brands must now choose sustainable packaging materials to keep goods fresh, but no solution comes without risk, investment or new partners. Learn more.

If you could meet tomorrow’s consumers today, what would you ask?

Using generative AI personas to bring to life tomorrow’s consumers today, we’re helping businesses shape preferable futures and stay relevant. Find out more.

How to unlock business growth by putting customers at the center

To thrive in challenging market conditions, entrepreneurial businesses are building deep and enduring relationships with their customers. Learn more.

Peter Bos

EY Studio+ helps you deliver unique customer experience (CX), using empathy and purpose and adding lasting value to customers, your business and society.
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EY Studio+ transforms marketing to boost growth, engage customers, optimize investments and blend human knowledge with technology for lasting value.
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EY Studio+ accelerates product and service innovation, creating new value for customers and advancing your journey to a sustainable future.
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EY Studio+ helps organizations unlock value in sales strategies, models, enablement, performance and technologies. Read more on studio.ey.com.
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EY Studio+ helps organizations respond quickly to consumers by building data-driven, human-centered service approaches. Read more on studio.ey.com.
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Strategy Consulting by EY-Parthenon

Featured: Five generative AI initiatives leaders should pursue now

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Featured: How can the moments that threaten your transformation define its success?

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Performance improvement

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