The 2025 EY Global Cybersecurity Leadership Insights Study, which surveyed more than 550 executives worldwide, shows that when cyber is embedded early, it typically contributes 11–20% of the value in major initiatives – adding tens of millions of dollars in measurable benefit.
But when it’s bolted on late, the risks are already locked in.
The pace of change outstrips cyber response
The cyber threat landscape is moving faster than most organisations can manage. Australia’s Cyber Security Centre receives a new cybercrime report every six minutes[KJ1] . Behind that headline-grabbing figure sit state-sponsored actors, ransomware gangs, hacktivists and opportunists, all evolving their tradecraft at machine speed.
Yet as threats accelerate, complacency continues to creep in. Budgets face downward pressure. Boards express concern but stop short of real investment. Too many leaders are fatalistic: assuming attacks are inevitable, they settle for minimum compliance instead of protecting their most valuable assets.
Meanwhile, artificial intelligence is being adopted at warp speed. New platforms are reshaping industries, agentic AI is embedded into business strategy, and leaders are rightly debating responsible AI and third-party risk.
But cyber uplift is falling behind technology change, widening the gap between innovation and protection.
From blocker to enabler
For the last decade, cybersecurity functions often carried the reputation of being the department of “you can’t” – slowing projects down in the name of protection.
Today’s opportunity is to enable innovation while protecting it. That means guardrails that let AI experimentation scale safely, and investment tied directly to business priorities.
The numbers are clear: value-focused cyber spend delivers 6.6 times the return of traditional security investment, according to the EY study. Far from a sunk cost, cyber is a strategic multiplier that can fuel growth, build trust and strengthen resilience simultaneously.