EY Global Digital Home Study Report 2024

The EY Decoding the digital home survey is designed to build a deeper understanding of changing consumer behavior and attitudes involving technology, media and telecommunications products and services in the home. 

EY real-estate spotlight 2024 cover image

Authors: 
Cédric Foray, Adrian Baschnonga

Publication: 
8 November 2024

Language: 
English

Number of pages: 
36

Document type: 
Report

Key insights:

1) Customer promises are under pressure as brand trust becomes more important
2) Savings are still important but premium appetite is present
3) Harmful content, digital detox and data security  are in focus for households
4) Demand for service bundles comes with caveats
5) Households lack confidence in digital tools
6) Diverse attitudes inside the digital home

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