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Insights

Explore our latest thought leadership, research and analysis. Whether you’re looking to stay ahead of the curve or seeking actionable advice, our insights are designed to help you navigate the complexities of today’s business landscape and drive sustainable growth.

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Our latest reads

Is your business ready for future-forward data leadership?

CDO-as-a-Service gives organizations fast, scalable data leadership, strengthening governance, compliance and AI readiness without the cost or delays of building an internal CDO function.

Daniel Trzesniak

What should investors know before acquiring real estate in Switzerland?

Swiss real estate offers stability but is subject to complex rules, from tenancy law to Lex Koller. Discover how expert guidance is key to successful investment.

Cosima Trabichet-Castan

How will the EU deal transform Swiss power?

Learn how the Swiss-EU Electricity Agreement secures power supply, opens the market to consumers and strengthens Switzerland’s role in Europe’s energy future.

Renato Marioni

Can Switzerland regain its edge as a financial innovator?

Learn how new FINMA licensing may finally revive Switzerland’s long stalling regulated fintech ecosystem.

Darko Stefanoski

Banking Barometer 2026 - (Re)action

Discover insights from the EY Banking Barometer on Swiss banking outlook, AI banking trends, and sustainability in banking. Learn what’s shaping the future.

Olaf Toepfer + 2

    Key issues

      Global trade

      Aerial view container cargo ship maritime freight shipping by container cargo ship, Global business import export commercial trade logistic container cargo ship freight shipping.

      The EU–US framework deal – a wake-up call for Switzerland?

      Explore how the EU–US trade pact ties market access to sustainability, reshaping rules and pressing Swiss exporters to adapt or risk competitiveness.

      01 Dec 2025 | Nathan Richards

      Geostrategy

      599102116

      Geopolitics, tax reform and regulation: is Switzerland as a business location in jeopardy in turbulent times?

      At a time of growing uncertainty due to geopolitical tensions, protectionist signals and tax reforms, Switzerland is facing challenges as a business location.

      26 Aug 2025 | Daniel Gentsch

      Surfers looking at the stormy ocean from the cliff during winter surfing session

      Top 10 geopolitical developments in 2026

      Geopolitical volatility and uncertainty will persist in 2026. There are three geostrategic actions to build resilience and set strategy. Learn more.

      Roller Coaster, Salou, Spain.

      The five habits of successful Geostrategists

      All companies are shifting strategies to adapt to geopolitical risk. Here is how to invest more efficiently and strategically than your competitors. Read more.

      Spotlight

      The questions operational due diligence should be asking in 2025

      16 May 2025 | Christopher Grüne

      Geostrategic Analysis: December 2025 edition

      Top 10 geopolitical developments for 2025

      12 Dec 2024

      Low angle view of man levitating in mid-air against sky

      How a license to lead can transform human potential in an AI world

      Learn more about the EY AI Sentiment Index Study and unlock key insights to lead in the AI era.

      AI Thesispaper

      EY position paper on Artificial Intelligence (AI): AI-generated content in transition – between progress and fatigue

      AI-generated content is shaping the digital space – an overview of the opportunities, challenges and the role of collaboration between humans and AI.

      27 Feb 2025 | Adrian Ott
      Spotlight

      EY European AI Barometer 2025

      01 Jul 2025

      Highlights from the 2024 EY European Financial Services AI Survey

      18 Dec 2024 | Roger Spichiger

      The EU’s AI Act – a road map

      24 May 2024 | Felix Kraft

      In Technological Research Facility: Portrait of a Team of Two Professional Engineers Using Digital Tablet and White Board to Discuss the Manufacturing Plan for Product Development

      How cyber incident simulations enhance cross-team collaboration

      Explore the benefits of running cyber incident simulations to improve cybersecurity and collaboration throughout your organization.

      02 Jun 2025 | Marc Minar

      Man looking at lights at night

      Navigating cyber risks in AI: safeguarding financial services

      Deep-dive into critical vulnerabilities that Swiss financial services organizations deploying AI in cloud environments can be exposed to.

      02 May 2025 | Marc Minar
      Spotlight

      As technology and risks evolve, how will AI tools elevate your cyber team?

      04 Mar 2025 | Tom Schmidt

      How can operational technology security keep pace with an evolving manufacturing landscape?

      11 Dec 2024 | Roman Haltinner

      Is Operational Technology Security your shortcoming or long-term advantage?

      26 Feb 2024 | Roman Haltinner

      Julia Wetter-Studinka

      Julia Wetter-Studinka, Head of Regional Sales Switzerland at SWISS

      Julia Wetter-Studinka is Head of Regional Sales Switzerland at Lufthansa Group and a SWISS employee. She joined the Lufthansa Group in 2018, initially as a project manager in distribution and commercial negotiations with Global Distribution Systems.

      Aerial satellite view of a thunderstorm with dramatic cloud patterns and active lightning

      What makes today’s climate leaders tomorrow’s business leaders?

      The 2025 EY Global Climate Action Barometer highlights how proactive climate action can present a valuable strategic opportunity for companies. Read now.

      Spotlight

      How can adopting regenerative principles unlock a sustainable future?

      28 May 2024

      How ESG Cultivates a New Paradigm in Risk Management

      06 Mar 2024 | David Sütterlin

      How will investing in sustainable IT cut your costs in the long term?

      06 Mar 2024 | Esther van Laarhoven-Smits

      friends cycling

      How Pillar Two affects the M and A lifecycle

      How Pillar Two impacts the M&A lifecycle for dealmakers

      29 Dec 2025 | Sarah Drye

      Historic center of the city of Schaffhausen

      Safe harbor interest rates: guidance and key considerations

      Discover the key changes in the SFTA’s new safe harbor interest rates for 2025 and what Swiss taxpayers need to know before relying on them.

      09 May 2025 | Francisco Palacios
      Spotlight

      How tax and finance functions can form a talent transformation roadmap

      How GenAI is reshaping the future of tax talent

      16 Apr 2025 | EY Global

      How increased global competition is reshaping tax priorities

      Explore our top articles

      IPO

      Closeup Benjamin Franklin face on USD banknote with stock market chart graph for currency exchange and global trade forex concept.

      Global IPO highlights in Q4 2025 and insights for future IPO candidates

      Explore Q4 2025 IPO activity and learn about key Swiss tax considerations for going public.

      18 Dec 2025 | Tobias Meyer

      Aerospace and defense

      PAYERNE, SWITZERLAND - SEPTEMBER 7: Patrouille Suisse acrobatic team in flight formation over the runaway of the Payerne Military Airport during the AIR14 airshow on September 7, 2014. Patrouille Suisse is made of 6 Northrop F-5E Tiger II fighters and hereby is acompanied by a an older fighter-bomber Hawker Hunter T Mk 68.

      How negotiable is Swiss neutrality?

      Explore how rising defense spending fuels tech growth and forces businesses to balance ethics, risk and opportunity.

      14 Oct 2025 | Axel Timm

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