Zurich, Switzerland: Aerial top down view  Zurich business and financial district centered around the Paradeplatz square and the old town in Switzerland largest city.

Can Switzerland regain its edge as a financial innovator?


Learn how new FINMA licensing may finally revive Switzerland’s long stalling regulated fintech ecosystem.


In brief

  • Switzerland’s fintech licensing lags as FINMA’s current framework screens out numerous start-ups
  • Weak, fragmented advisory support and founder inexperience lead to flawed applications, delays and high costs that stall the regulated fintech ecosystem.
  • New payment and crypto license proposals aim to modernize regulation, remove barriers and help Switzerland compete with global fintech hubs.

Switzerland is home to one of the world’s most prestigious banking sectors, but when it comes to fintech innovation backed by official licensing, the picture has been less encouraging. Despite years of policy discussions and high industry expectations, as of January 2026, only four still active fintech companies operated with a license from the Swiss Financial Market Supervisory Authority (FINMA). By contrast, the European Union boasts dozens of licensed fintechs. France alone has 24 licensed e-money institutions registered with the French Prudential Supervision and Resolution Authority (ACPR), while Germany’s financial watchdog BaFin has so far licensed 11.

The discrepancy is stark. In the EU, the e-money and payment institution licenses have become standard stepping stones for fintech scale-ups. In Switzerland, licensing has remained rare, cumbersome and unattractive. Financial media have made it a recurring topic, with blame passed between regulators and start-ups. Regardless of who is to blame, the result is a stalled ecosystem where Swiss innovation exists in theory but struggles to translate into consumer-facing, regulated and scalable businesses. If Switzerland wants to remain a leading financial center, this gap cannot be ignored.

Unsuitable business models and poor advice

Some industry insiders have been vocal in their assessment of why Switzerland’s FINMA-licensed fintech landscape looks so barren. They say it boils down to two issues: unsuitable business models and poor advice.

The business models proposed by young fintech start-ups are often incompatible with FINMA licensing. Fintech concepts that thrive in other markets – particularly e-money and payments – simply can’t be transferred to the Swiss market under the current legal frame. Unlike in the EU, Switzerland does not have an e-money license category. Providers cannot pay interest or invest deposits. This strips away revenue streams that many fintechs rely on elsewhere.

Compounding the issue, many young companies receive fragmented, haphazard compliance and legal guidance. Instead of engaging experienced companies with proven track records capable of delivering support across the wide array of domains needed for successful licensing and operations in regulated markets, founders often cobble together piecemeal solutions from cheaper individual advisors or, even worse, generated by GenAI tools. The result is application packages riddled with inconsistencies and errors – an immediate red flag for FINMA.

Switzerland’s specialized advisory market itself often adds friction. At the lower end, many small firms market themselves as specialists for fintech start-ups but fall short of professional standards, producing weak applications that don’t survive FINMA’s scrutiny and tarnish the ecosystem’s credibility. Meanwhile, entrepreneurs are often reticent to engage larger consultancies due to cost concerns, even though these firms can provide the comprehensive multidisciplinary expertise and ad-hoc capacity cheaper boutiques regularly fail to deliver. Start-ups that opt for cut-rate support frequently end up with rejected applications, costly delays and unplanned capital burn, further discouraging innovation in Switzerland’s licensed fintech space.

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Founder naivety or regulatory overreach?

Amid frequent media criticism of Switzerland’s supposedly heavy-handed financial oversight, many founders and investors claim that the real problem is overregulation. They argue that FINMA has applied bank-level standards to fintech start-ups, demanding governance, capital and risk management structures far beyond what small teams can handle. In their view, the regulator “doesn’t get fintech”, enforcing prudence designed for traditional banks but ill-fitted to digital-first innovators. The result, they say, is a licensing process that takes too long and costs too much relative to the business opportunities it unlocks.

FINMA sees it differently. The regulator and seasoned industry insiders insist that the core issue is not excessive caution but applicants’ lack of regulated-market expertise. Many start-ups are founded and led by engineers and developers who underestimate compliance, risk governance and supervisory expectations. The regulator’s role, they argue, is to protect depositors and the financial system – not to take chances on underprepared ventures. From FINMA’s perspective, the licensing process is not a bureaucratic hurdle but a necessary proving ground: it filters out unsound business models and signals to the market which fintechs are credible, sustainable players in the financial sector.

The policy response

This stalemate may finally shift. A new set of license categories is now on the table in the draft bill to amend the Financial Institutions Act. Switzerland’s fintech regulation may be moving toward a more flexible, forward-looking framework. The evolution from FINMA’s “banking license light” to the Federal Council’s new dual-license proposal reflects a growing recognition that innovation and consumer protection must advance together – not in opposition.

A modest track record: FINMA’s “banking license light”

Introduced by FINMA back in 2019 under the revised Banking Act, the current fintech license (or “banking license light”) has allowed firms to hold deposits of up to CHF 100 million. However, it was tied to two strict caveats that placed a rigid corset on potential fintech business models:

-          No lending or investing of deposits

-          No payment of interest on client funds

While the fintech license was intended to lower barriers for start-ups and encourage innovation, the aforementioned constraints have made the license unattractive for most modern fintech models, especially those built around payment services, crypto wallets or neobanking. Indeed, many have primarily viewed the license as a mere stepping stone to a full banking license rather than a viable framework in its own right.

A turning point: Federal Council moves ahead on stablecoins and crypto

Recognizing the disconnect between current regulations and fintech business reality and to reflect emerging international standards for supervision on stablecoins and services with cryptocurrencies, the Swiss Federal Council has now launched a consultation process for an amendment to the Financial Institutions Act. The proposed bill marks the end of the fintech license, replacing it with two new license categories instead: one for payment institutions and another for crypto-institutions.

The proposed amendment allows payment institutions to issue a special type of stablecoin subject to certain obligations and requirements aimed at strengthening consumer protection and anti-money laundering rules. In addition, it will remove the CHF 100 million deposit limit for payment institutions. The license for crypto-institutions will be based on the license for securities firms, but scaled down to reflect the fact that crypto-institutions don’t provide services with financial instruments, while also applying strict requirements to prevent conflicts of interest.

These measures may signal a shift from static, restrictive licensing toward technology-neutral regulation that could finally make Switzerland’s fintech regime competitive, bringing it up to speed with the fast-paced technological advancements that are being made. By aligning with global standards and providing room for growth, the proposed reforms could revitalize the sector and attract international innovators.

The European Union’s multi-tier licensing system, coupled with PSD2-based payment frameworks and MiCA, has proven to be a powerful growth engine for fintechs. Swiss policymakers appear to have drawn inspiration from this approach: the proposed payment institution license would finally create a pathway similar to the EU’s e-money license – one that allows scaling without requiring a full banking charter.

Encouraging licensed innovation: what needs to change

Policy-level reforms

  • Finalize and implement the proposed payment institution and crypto-institution license categories.
  • Ensure supervisory expectations and timelines are transparent and consistent.
  • Promote regulatory dialogue with entrepreneurs to reduce information gaps.

Ecosystem-level improvements

  • Sensitize entrepreneurs on regulated market realities (and advantages of FINMA licensing).
  • Strengthen the professional advisory ecosystem to ensure high-quality compliance support.
  • Equip accelerators, universities and incubators to prepare entrepreneurs for regulated-market operations.

Company level

  • Build governance, compliance and risk frameworks early.
  • Shape business models in harmony with evolving Swiss context, leveraging the new regulatory categories.
  • Existing licensed companies should assess whether they must transform their current setup or establish a separate entity under the new regime.
  • Seek advisors who understand both regulated markets as well as the realities of the start-up cycle and fintech business models.

If executed well, the 2026 fintech reforms could finally bridge the gap between Switzerland’s venerable banking heritage and the innovation-driven financial ecosystem the Alpine country aspires to build.

Summary

Switzerland’s regulated fintech sector lags behind other countries, with FINMA licensing remaining rare. Unlike the EU’s flexible e-money and payment institution regimes, the Swiss framework blocks viable revenue models. Critics say FINMA overregulates, while the regulator argues founders underestimate what operating in a supervised market requires. New proposals for payment instrument and crypto-institution licenses aim to remove structural barriers, modernize oversight and align Switzerland with global standards. If executed well, the 2026 reforms could revive the ecosystem and help Swiss fintechs scale with license-backed credibility.


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